Senior Marketing Specialist( Product Marketing)

Get to Know the Team:

The Regional Product Marketing (PMM) team's purpose is to deliver tangible value to our customers through well-designed, discoverable products that solve pain points and smoothen friction in their daily experiences. We do this by having an understanding of our customer and their needs, defining meaningful and unique value propositions that can be brought to life through product and comms, and by ensuring our users voice is well-represented at every step of the product development and go-to-market journey. Our team works hand in hand with Product, Design, Marketing and Operations teams across our 8 markets, focusing on the areas that matters most to our customers (consumers, drivers, merchants, agents and partners.)

Get to Know the Role:

This is an individual contributor working on various projects related to fintech and the discovery of services. You'll be in charge of the value propositions and user journey for online deliveries and the advocate for our users and their experience. You will learn what motivates them, and you will feed these insights into product development to ensure we develop world class products that meet the needs of our consumers. You will also take these products to market, ensuring they reach the right audience with the right message, at the right time.

The Critical Tasks You Will Perform:

Develop product value proposition and messaging rooted in insights, data and a splash of creativity

Lead or input into ongoing customer research and use insights to guide product and business teams on challenges and new opportunities.

Input into the user-journey: how the product works, the user experience, and what could go wrong. Identify ways to drive discovery, manage expectations, mitigate a poor experience, educate or upsell depending on the need.

Manage go-to-market for new features and products. This includes product launch in partnership with multiple teams and driving product adoption among customers.

Measure product funnel and marketing success to recommend iterations and improvements (to both product and comms) to drive further adoption.

Build close relationships with our teams including product managers, product designers, regional marketing (performance, brand, PR), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products

Qualifications:

What Essential Skills You Will Need:

At least 5 years of experience in marketing with solid fundamentals, ideally with experience in fintech, food delivery or eCommerce

Led a (multi market/ channel) campaign that delivered results

Initiated a piece of research that shifted/ redefined a strategy

Influenced an idea to solve a problem beyond marketing comms

Given your creative teams an inspiring and meaty brief that led to a piece of work you are proud of

Created communications plans and frameworks to guide marketing

Rolled up your sleeves to dig through data or drive execution

What will help set you apart and set you up for success in the role:

Storytelling and Creativity: being able to turn a functional product benefit into one that connects with our users.

Strong x-functional collaboration and influence: a.k.a. your ability to get things done (while advocating for your end-user).

Sound understanding of the intersection of business-needs and user-needs