Senior Marketing Specialist

Senior Marketing Specialist

Location: Petaling Jaya, Selangor

Employment Type: Full-Time

About the Role

Want to be part of building brands that people actually remember

We're looking for a Senior Marketing Specialist who is strategic, commercially minded, and excited to turn ideas into marketing that delivers real impact.

In this role, you'll work across brand, campaigns, digital marketing, e-commerce, content, and consumer growth, giving you the opportunity to see the bigger picture while still being close to execution.

You'll work with a fast-moving team, collaborate across different functions, and have the opportunity to contribute to campaigns that reach consumers across multiple digital platforms.

This role is ideal for someone who doesn't just wait for instructions — you spot opportunities, bring ideas to the table, and make things happen.

Key Responsibilities

• Develop and execute marketing strategies that support brand growth and business objectives.
• Plan and manage marketing campaigns, product launches, promotional activities, and key commercial moments.
• Work closely with creative and content teams to bring campaigns and brand stories to life.
• Drive marketing initiatives across digital, social media, and e-commerce platforms.
• Monitor campaign and marketing performance, identify what is working, and turn insights into actionable improvements.
• Collaborate with e-commerce, content, creative, performance marketing, and other internal teams to ensure campaigns are executed effectively.
• Manage relationships with selected external partners, agencies, influencers, and other stakeholders.
• Stay on top of consumer behaviour, market trends, competitors, and emerging opportunities.
• Prepare performance updates and marketing recommendations for management.
• Take ownership of projects from idea → planning → execution → results, ensuring deadlines and objectives are met.

Requirements

• 3–5 years of experience in marketing, brand management, digital marketing, e-commerce, or a related field.
• Strong understanding of marketing strategy, campaign planning, and brand building.
• Experience with digital marketing and e-commerce platforms is highly advantageous.
• Strong analytical skills with the ability to understand performance data and translate insights into action.
• Excellent project management skills and the ability to manage multiple priorities.
• Strong communication and stakeholder management skills.
• Proactive, resourceful, and comfortable working in a fast-paced environment.
• Strong sense of ownership — you take responsibility for getting things done.
• Able to work independently while collaborating effectively with different teams.
• Experience in beauty, skincare, FMCG, lifestyle, or consumer brands will be an advantage.
• Most importantly, you're someone who is curious, commercially aware, creative in your thinking, and hungry to make an impact.

Why This Role

This isn't a role where you'll simply manage a checklist.

You'll have the opportunity to work across different areas of marketing, gain exposure to brand and commercial decision-making, and contribute to initiatives that directly influence how our brands grow.

If you enjoy turning ideas into action, solving problems, working with people, and seeing measurable results from your work, this could be the next step for you.