Senior Performance Marketing Executive

Role Description The Senior Performance Marketing Executive is a full-time, hybrid role based in Subang Jaya, with flexibility for some work-from-home arrangements. In this role, the individual plans, executes, and optimizes performance marketing campaigns across channels such as search, social, display, and e-commerce platforms. Daily responsibilities include managing ad accounts, tracking key performance indicators, preparing campaign reports, and making data-driven recommendations to improve return on ad spend. The role involves collaborating with internal stakeholders and clients to align campaign objectives with overall business goals, as well as conducting market and audience research to refine targeting and messaging. The Senior Performance Marketing Executive also mentors junior team members, contributes to strategic planning, and supports continuous improvement of performance marketing processes a

• 3-4 years of demonstrated expertise in performance marketing, including hands-on experience with paid search, paid social, and display advertising platforms (e.g., Google Ads, Meta Ads).
• Strong analytical skills with the ability to work with data, interpret performance metrics, and use tools such as Google Analytics, ad platform dashboards, and reporting software.
• Knowledge of digital marketing strategy, including audience segmentation, conversion rate optimization, remarketing, and budget allocation for multi-channel campaigns.
• Experience managing end-to-end campaigns: planning, setup, tracking, monitoring, optimization, and post-campaign analysis with clear recommendations for improvement.
• Solid understanding of e-commerce and lead-generation funnels, including landing page performance, tracking implementation, and attribution concepts.
• Excellent written and verbal communication skills, with the ability to present insights and recommendations clearly to internal teams and clients.
• Proven ability to work both independently and collaboratively in a hybrid environment, managing multiple projects and deadlines responsibly.
• Previous experience in a digital agency or in a performance marketing role at senior or lead level; experience mentoring or guiding junior team members is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with creative testing, A/B test experimentation