A. Clinical Leadership
- Provide advanced physiotherapy assessment and treatment for complex cases.
- Ensure high standards of clinical practice and adherence to SOPs.
- Review and guide treatment plans of physiotherapy staff.
- Handle difficult cases, second opinions, and patient complaints.
- Ensure proper documentation and clinical audit compliance.
- Maintain patient safety, quality care, and ethical practice.
B. Clinic Operations Management
- Oversee daily clinic operations to ensure smooth workflow.
- Manage staff scheduling, duty roster, and manpower allocation.
- Monitor patient flow, waiting time, and service efficiency.
- Ensure clinic cleanliness, professionalism, and readiness at all times.
- Oversee equipment usage, maintenance, and inventory control.
- Ensure compliance with clinic policies, SOPs, and regulatory requirements.
C. Sales & Revenue Responsibility
- Take full accountability for clinic monthly revenue targets.
- Monitor daily sales performance and implement strategies to achieve targets.
- Drive treatment package conversion and patient retention.
- Ensure all staff understand and contribute to clinic sales goals.
- Analyze clinic performance (patient numbers, conversion rates, revenue trends).
- Identify opportunities to increase revenue (new services, packages, promotions).
- Ensure effective follow-up of patients to reduce drop-out rates.
D. Team Leadership & Staff Management
- Supervise, mentor, and develop physiotherapists and clinic staff.
- Conduct performance monitoring and provide feedback to team members.
- Ensure staff are trained in both clinical and customer service skills.
- Foster a positive, productive, and team-oriented working environment.
- Address staff issues, conflicts, and performance concerns.
E. Customer Experience & Patient Management
- Ensure high levels of patient satisfaction and service quality.
- Handle escalated complaints and resolve issues professionally.
- Ensure clear communication of treatment plans, pricing, and expectations.
- Monitor and improve patient retention and engagement.
- Maintain strong patient relationships and trust.
F. Marketing & Business Development
- Plan and execute clinic marketing strategies (online & offline).
- Oversee social media engagement and promotional activities.
- Collaborate with management on campaigns, events, and partnerships.
- Drive patient acquisition through outreach programs and networking.
- Monitor effectiveness of marketing efforts and adjust strategies accordingly.
G. Administrative & Reporting
- Prepare and submit regular reports (sales, operations, staff performance).
- Monitor KPIs and clinic performance metrics.
- Manage scheduling, leave approvals, and staff attendance.
- Ensure proper documentation and record keeping.
H. Health & Safety
- Ensure full compliance with health and safety standards.
- Enforce infection control practices within the clinic.
- Report and manage incidents or risks promptly.
2. GENERAL RESPONSIBILITIES
- Maintain professionalism, leadership, and accountability at all times.
- Uphold clinic values, ethics, and confidentiality.
- Be proactive, results-driven, and solution-oriented.
- Take ownership of clinic success (clinical + operational + financial).
