Strategic Planning: Develop and implement comprehensive public relations and communication strategies that align with organizational objectives, ensuring long-term brand positioning and stakeholder engagement.
Media Relations: Cultivate and sustain relationships with journalists, media outlets, and key opinion leaders to secure favorable coverage, handle media inquiries, and amplify brand narratives.
Influencer Management: Identify, evaluate, and partner with relevant influencers to build authentic endorsements; negotiate collaborations, monitor campaign performance, and ensure compliance with brand guidelines and disclosure regulations.
Content Creation: Oversee the development of high-quality materials, including press releases, blog posts, social media content, speeches, and multimedia assets, tailored to target audiences.
Crisis Management: Design proactive crisis response plans, manage real-time communications during reputational threats, and conduct post-crisis evaluations to mitigate future risks.
Team Leadership: Direct and mentor the PR team, allocate resources effectively, manage budgets, and foster a collaborative environment to achieve departmental goals.
Performance Analysis: Track media coverage, sentiment analysis, and key performance indicators (KPIs) using analytics tools; generate insights to refine strategies and demonstrate ROI to stakeholders.
Event Management: Plan, execute, and promote press conferences, product launches, webinars, and other events to enhance visibility and facilitate direct engagement with audiences.
Cross-Functional Collaboration: Work closely with marketing, sales, legal, and other teams to align messaging, integrate PR efforts with broader campaigns, and maintain brand consistency across all channels.
Qualifications
Must be a confident communicator and presenter
Entrepreneurial mindset and able to lead a team independently with minimal supervision
Must possess excellent verbal and written communication skills
Must possess excellent organizational and planning skills
Have a full understanding of media needs and media relationships
Be proactive, reliable, responsible and accurate with an attention to detail
Possess the ability to keep information confidential
Tactical understanding of all primary social media platforms
Ability to work in high-stress environments, often for long hours and multiple projects simultaneously
A wide degree of creativity and latitude
Self-motivated with a positive and professional approach to management
Additional Information
Generous leave entitlements, including birthday leave, rest day and family care leave.
Office closure for World Mental Health Day 10th October.
Additional Company closure for all 4 major festive Celebrations
Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
Life and personal accident insurance and group hospitalization and surgery.
A hybrid working schedule and with Friday disconnects.
Rest Relax & Recharge - office closure last week of December every year.
