Overall Job Description:
Innity is a digital marketing and media solutions company with a strong foothold in the APAC market. Innity's solutions provide a combination of creative advertising, content and influencer marketing, as well as community and commerce technologies for brands, agencies, advertisers and publishers.
The Senior Product Specialist will be responsible for supporting the promotion, development and support of the platform's features and functionalities tailored to influencers management. The candidate will be involved in collaborating with a cross-functional team and gaining valuable insights into influencer marketing and platform management.
Responsibilities:
1) Product Knowledge and Learning
- Develop a strong understanding of the influencer platform's features, functionality, and value proposition through training and self-study.
- Stay updated with influencer marketing trends, industry best practices, and competitor platforms to provide insights for platform enhancements.
2) User Support and Engagement
- Provide prompt and professional support to platform users, addressing inquiries, troubleshooting issues, and guiding them through platform features.
- Gather user feedback, track common issues, and collaborate with the development team to propose improvements or updates based on user needs.
3) Platform Development Support
- Collaborate with product managers and senior product specialists to identify areas for platform improvement and new feature development targeted at influencers.
- Contribute ideas and suggestions to enhance user experience, streamline workflows, and optimize platform performance.
- Conduct user acceptance testing (UAT) and quality assurance processes to ensure platform functionality and usability meet user's expectations.
4) Marketing and Communication Support
- Collaborate with the marketing team to develop content, blog posts, tutorials, or social media updates to promote platform features and benefits to influencers.
- Create and maintaining platform documentation, FAQs, and user guides.
5) Training and Education
- Participate in internal training sessions to enhance product knowledge and stay updated with platform updates or new releases.
- Create training materials and resources for influencers to ensure effective onboarding, feature adoption, and platform usage.
Requirements:
- Candidates must possess at least a Bachelor's Degree, or Post Graduate Diploma in Advertising/Marketing, Computing & IT, or a related field (or equivalent experience)
- Minimum 2 years of related experience in Website project management
- Strong interest in influencer marketing, digital platforms, and emerging trends
- Excellent communication skills, both written and verbal
- Detail-oriented with strong organizational skills
- Ability to work collaboratively in a team environment
- Analytical mindset with the ability to gather and interpret user data and feedback
- Proficiency in using productivity tools, project management software, and social media platforms
- Additional Skill(s): A basic understanding of UX/UI, HTML, and CSS will be an added advantage
- Exposure to influencer marketing, social media platforms, or product support is preferred
- Eagerness to learn and develop skills in influencer marketing, platform management, and related fields.
