Senior Public Relations Executive

Company Description

INK PR is an award-winning public relations agency specializing in consultancy services for the sports, FMCG, lifestyle, and F&B industries. With over 17 years of experience since its founding in 2008, the agency is committed to creating impactful PR and digital communication strategies that build trust and credibility between brands and their audiences. INK PR prides itself on combining expertise, communication excellence, and a collaborative team culture to deliver measurable results. The agency takes a thoughtful and innovative approach to help clients connect meaningfully with their target audiences.

Role Description

This is a full-time on-site position based in Petaling Jaya for a Senior Public Relations Executive. The role involves crafting and distributing press releases, managing relationships with media outlets, and developing public relations strategies to maximize brand visibility. Daily responsibilities include writing and editing high-quality content, coordinating with clients, executing communication plans, and ensuring alignment with brand goals.

Qualifications

• Proficiency in creating Press Releases and establishing Media Relations
• Strong skills in Communication and Public Relations strategy development
• Excellent Writing and storytelling abilities
• Knowledge of industry-specific best practices for public relations
• Proven experience in managing client relationships effectively
• Ability to work independently and collaboratively within a team-based environment
• Relevant education in Communications, Public Relations, Journalism, or related fields
• Experience in the sports, FMCG, lifestyle, or F&B industries is an advantage