No Relocation Assistance Offered
Job Number #171359 - Selangor, Selangor, Malaysia
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core valuesCaring, Inclusive, and Courageouswe foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Do you want to come to work with a smile and leave with one as well In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions! If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
As the Senior Retail Shopper Marketing Manager
, the person leads the strategic development and execution of shopper marketing initiatives to drive brand growth, enhance in-store effectiveness, and accelerate purchase conversion across the retail environment. On top of that, a key focus on people leadership where the person is responsible for the development of an in-store activation team to translate brand and commercial objectives into innovative and effective shopper marketing strategies.
This role collaborates closely with cross-functional teams and key customers, leveraging shopper insights to shape activation plans that align with our business goals.
What you will do:
- Drive and translate brand and commercial objectives into effective, data-driven shopper marketing plans that win at the point of purchase.
- Lead the development and implementation of innovative shopper marketing strategies. Drive long-term strategic initiatives, including the Shopper Revolution program and the development of permanent POP solutions, to fundamentally elevate in-store presence.
- Act as the central lead for end-to-end stakeholder management, orchestrating collaboration between internal teams (Marketing, CD, Finance, Legal, Supply Chain) and external partners (Creative, GWP, Contest/Mechanic, Printing, and Co-packing agencies) to ensure seamless project delivery.
- Own and manage the master shopper activation calendar for all categories,, ensuring flawless and timely execution of all campaigns and initiatives across diverse retail environments.
- Lead the end-to-end management of the Shopper A&P and Premium budgets. Drive cost efficiency and maximize ROI by leading cost negotiations with agencies and procurement, ensuring effective resource allocation and rigorous financial tracking.
- Establish and drive a robust measurement framework to monitor and evaluate the effectiveness of all shopper marketing programs. Translate data into actionable insights and recommendations to optimize campaigns and continuously improve performance.
- Continuously monitor and analyze competitor activities, in-store execution, and shopper marketing trends. Share timely updates and actionable insights with internal stakeholders to inform strategy, identify opportunities, and proactively address challenges.
- Act as the key representative for the shopper marketing function, championing the team's work and strategy to senior leadership.
Minimum Requirements:
- Minimum a Degree / Master's Degree, preferably in Business Management or Marketing Management
- Possess at least 7 years of Retail Marketing/ Trade Marketing experience in the FMCG sector
- Strong leadership capabilities with experience in influencing cross-functional stakeholders and external stakeholders
- Experienced managing end-to-end campaign development and execution
- Strategic thinking with demonstrated project and budget management skills.
- Strong analytical, creative, and insights-driven mindset
- Strong and experienced in leading/managing commercial negotiation
Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
