Who We Are
The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivalled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.
With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.
Let's Talk About the Role
Location: Menara Lien Hoe
Department: Commercial RTM & Commercial Capability
Reports to: Route-to-Market Strategy Manager
What You'll Do
- Support development and optimization of Route-to-Market strategies for general trade and modern trade across Singapore, Malaysia, and Brunei
- Lead analysis of channel, segment, and outlet performance to identify growth opportunities and improve route-to-market (RTM) efficiency
- Evaluate and improve customer servicing models, frontline sales structures, routes, and routines to boost productivity and execution in market.
- Drive concept development, project management, and performance tracking of exploratory pilot projects from design through rollout and change management ensuring smooth implementation and long-term sustainability.
- Develop automated dashboards and scorecards to track key growth metrics and guide commercial decisions.
- Manage external data partners and ensure data accuracy, timely insights, and strategic relevance.
- Leverage technology and data-driven tools to enhance RTM processes, sales routines, and overall operational effectiveness through continuous improvement initiatives and growth plans.
What You Bring
- Experience in Route To Market, Digital Transformation, Distributor Management or Sales, preferably with an FMCG background
- At least 2-3 yrs experience in the related field.
- Expertise in process mapping and redesign, particularly in sales and distribution channels.
- Strong analytical mindset with the ability to understand business requirements and identify improvement opportunities
- Proficiency in data analysis and reporting, with a focus on operational metrics and KPIs.
- Strong project management skills, with the ability to handle multiple, complex tasks and prioritize effectively.
- Excellent communication skills, with theability to work collaboratively across departments and with external partners (e.g., distributors).
- Collaborative and adaptable, with the maturity to engage internal stakeholders effectively.
- Able to lead operational change, ensuring buy-in from all stakeholders and ensuring smooth transitions.
- Proactive self-starter who can work independently, manage multiple priorities, and drive initiatives with minimal supervision
Why Join Us
- Career Development & Learning Opportunities
- Fun & Face Pace Environments
- Be part of an iconic brand
Our Purpose & Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We focus on five key behaviours curious, empowered, inclusive, agile, and corporate entrepreneurship and value how we work as much as what we achieve.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
