About Us:
We are a dynamic edu-tech company based in Singapore, dedicated to helping organizations upskill and transform through different programmes. We work across a range of government-initiated workforce development and skills advancement schemes, helping eligible businesses tap into the funding support available under each.
Position Overview:
We are seeking an experienced Senior Sales Development Representative to own B2B top-of-funnel growth for our programmes. Our offering is supported by multiple government-backed funding programmes, each with different eligibility criteria — so this is a hybrid role for a seasoned sales professional who can go beyond scripted outreach, confidently navigate multiple funding pathways depending on the client's profile, engage HR/L&D decision-makers, refine our messaging, and drive a high volume of qualified handoffs to our Sales team.
Key Responsibilities:
- Lead B2B outreach strategy across our existing database, identifying and prioritizing high-intent corporate accounts (HR, L&D, and business leaders).
- Understand and confidently communicate how different government funding programmes apply depending on company size, sector, and other eligibility criteria — matching the right funding pathway to each prospect.
- Develop and continuously refine outreach messaging and objection-handling approaches for corporate buyers (beyond baseline scripts).
- Schedule and qualify appointments with corporate decision-makers for the Sales team, with a strong bar for lead quality.
- Partner with Sales and Marketing leadership to improve conversion from outreach to close.
- Maintain rigorous CRM hygiene and provide pipeline reporting/insights to leadership.
Ideal Candidate:
- 5+ years in B2B sales or business development, ideally including SaaS, corporate training, HR-tech, or edu-tech.
- Experience selling into HR/L&D functions or corporate accounts is a strong plus.
- Track record of consistently meeting or exceeding outreach/appointment-setting targets.
- Excellent written and verbal English communication skills.
- Comfortable working autonomously in a hybrid setup.
- Ability to quickly learn and confidently explain multiple government funding programmes relevant to corporate upskilling is a strong plus (full training provided — no prior scheme-specific knowledge required).
What We Offer:
- Competitive base + performance-based incentives
- Autonomy to shape outreach strategy, not just execute a script
- Hybrid working model
