Senior Sales Executive

1. Maintain and Grow Existing Business

a. Manage and support current customers (manufacturers, OEM/ ODM, R&D teams)

b. Ensure consistent repeat orders and stable demand for key products.

c. Build strong rapport with purchasing, BD team, RD team, marketing to maintain long term relationship.

d. Provide timely follow-ups, updates and service to strengthen customer loyalty.

2. New Business Development

a. Identify new potential clients (manufacturer, OEM/ ODM, brand owner, laboratories and others.

b. Promote and conduct presentation to R&D, Formulator, and purchasing department.

c. Grow market presence and expand ingredient adoption.

3. Sales Activities & Technical Promotion

a. Understand ingredients functions, benefits, application and formulation compatibility.

b. Prepare quotation, price proposal, technical documents, and samples.

c. Follow up and leads and convert enquiries into orders.

d. Collaborate with internal team for support, trial, and demos.

4. Client Relationship Management

a. Build and maintain strong relationship with R&D, production, procurement teams.

b. Provide ingredients recommendations, sampling support and product updates.

c. Manage customer inquires, concern and provide solutions.

d. Encourage clients to explore new materials or upgrade existing formulas.

5. Market Knowledge & Reporting

a. Stay updated on industry trends, raw materials innovation and competitors,

b. Gather customer and market feedback to identify new opportunities.

c. Provide sales reports, pipeline updates and forecasts.

d. Participate in exhibitions, seminar, and customer training when required.

6. Coordination & Support

a. Work closely with internal teams to ensure smooth order processing.

b. Monitor customer payment status and ensure timely settlement of outstanding invoices.

c. Follow up with customers on overdue payments professionally and consistently.

d. Coordinate with accounts/finance team to track debtor aging and flag potential issues early.

e. Maintain healthy credit control and reduce risk of bad debt.