Senior Sales Executive - Industrial Supplies

Company Description

Lapasar is one of Malaysia's fastest-growing startups and a business-to-business (B2B) sector, focusing on providing procurement solutions. Lapasar Sdn Bhd's platform allows businesses to order various products, including office supplies, stationery, IT equipment, and other business-related materials. This platform typically aims to reduce the complexities of traditional procurement processes and create a more transparent, efficient purchasing experience. In 2018, Lapasar started as a B2B platform in the corporate segment. Our clients, such as Telekom Malaysia, PETRONAS, or Tenaga Nasional Berhad buy items for their daily operational needs (e.g., laptops, projectors, office furniture, etc.) from our platform.

In 2020, the B2B platform was extended to serve Mom and Pop stores, whereby shops order their supplies (e.g., Milo, Nescafe, Red Bull, etc.) via our app/platform. Today, the FMCG Wholesale Segment is the key pillar of Lapasar's business and growth. We aim to onboard 100,000+ mom-and-pop stores and restaurants across Malaysia onto our mobile app and make their daily ordering of stocks as easy and simple as Shopee or Lazada has made the experience in the consumer e-commerce space.

Position Summary

The role is responsible for driving sales of industrial and MRO products by acquiring new customers, reactivating dormant accounts, and managing existing industrial clients. The position involves active outbound sales, quotation preparation, follow-ups, and coordination with internal teams to close orders. The individual will build strong customer relationships, understand customer usage patterns, meet monthly sales targets, and continuously develop product and market knowledge to support business growth.

Key Responsibilities

Sales & Business Development

Identify and develop new customers across GLCs, MNCs, workshops, contractors, and hardware stores

Reactivate dormant or inactive industrial accounts

Promote and sell industrial & MRO products, including:

• PPE & safety products
• Electrical & mechanical consumables
• Fasteners, tools, and general MRO items
• Measurement instruments

Achieve assigned monthly sales targets.

Customer & Account Management

Build and maintain strong customer relationships via calls, WhatsApp, email, and site visits

Understand customer usage patterns and reorder cycles

Handle enquiries, prepare quotations, and follow up until order closure

Support repeat orders and identify upselling and cross-selling opportunities.

Sales Execution & Operations

Conduct daily outbound calls and follow-ups.

Prepare quotations and basic pricing proposals.

Coordinate with internal teams on order processing and delivery.

Maintain basic sales records and submit daily activity reports.

Product & Market Knowledge

Learn assigned product categories and suitable alternatives (training provided)

Understand basic product applications and usage

Gather market intelligence on pricing, competitors, and customer demand

Escalate technical enquiries to suppliers or Sales Engineers when required

Key Performance Indicators (KPIs)

• Sales revenue achieved
• Number of active industrial customers
• Number of quotations issued
• Quote-to-order conversion rate
• Daily sales activity (calls and follow-ups)

Requirements

• Minimum SPM / Diploma (engineering background is an added advantage)
• 13 years of experience in industrial, hardware, MRO, or B2B sales preferred
• Comfortable with phone sales and consistent customer follow-ups
• Basic computer skills (WhatsApp, Excel, email)
• Willingness to learn industrial products and applications
• Able and willing to travel for site visits

Skills & Attributes

• Strong follow-up discipline
• Confident and professional communicator
• Results-driven and resilient
• Able to handle rejection and objections positively
• Team player with a proactive and positive attitude

Benefits

• EPF / SOCSO / EIS contributions
• Annual Leave, Medical Leave, and Public Holidays in accordance with Malaysian labour law
• Medical benefits (Outpatient & Hospitalisation)
• business mobile usage
• Mileage or transport claims for work-related travel
• Career development and progression opportunities within a fast-growing FMCG business

Salary Range : RM3,000.00 - RM5000.00