About the Role
Zeve is looking for a commercially driven and analytical Senior Sales Executive to lead sales performance across our retail stores and online channels.
In this role, you will monitor business performance, analyse sales trends, identify growth opportunities, and coordinate commercial initiatives across Marketing, Retail Operations, Merchandising, and E-commerce.
You will play a key role in ensuring that every campaign, promotion, and sales initiative contributes towards Zeve's revenue and business growth targets.
Key Responsibilities
Sales Performance Monitoring
- Monitor daily, weekly, and monthly sales performance across Zeve retail stores and online platforms, including Shopify, Shopee, and TikTok Shop.
- Track actual sales performance against monthly and quarterly targets.
- Identify underperforming stores, product categories, channels, and products before month-end.
- Prepare regular sales reports with clear findings, actionable insights, and recommended next steps.
Sales Analysis and Forecasting
- Analyse sales trends, customer purchasing behaviour, product performance, and channel performance.
- Prepare monthly sales forecasts based on historical data, campaign plans, seasonality, and market trends.
- Identify potential sales risks and recommend recovery plans when performance is below target.
- Support management with accurate data and commercial insights for decision-making.
Campaign and Promotion Planning
- Work closely with the Marketing team to determine priority products, collections, and sales objectives.
- Recommend promotional mechanics, product bundles, seasonal campaigns, and other sales initiatives.
- Monitor campaign performance and propose optimisation strategies during the campaign period.
- Conduct post-campaign evaluations and document key findings and opportunities for improvement.
Cross Functional Coordination
- Marketing: Align campaigns, content, and promotional activities with sales priorities.
- Retail Operations: Improve store productivity, customer conversion, and sales execution.
- Merchandising: Monitor inventory availability, product movement, stock levels, and assortment performance.
- E-commerce: Improve online revenue, website conversion, marketplace performance, and digital sales execution.
Product and Inventory Performance
- Identify best-selling, slow-moving, and ageing products.
- Monitor inventory health, stock shortages, excess stock, and lost sales opportunities.
- Recommend replenishment priorities and promotional activities for slow-moving or ageing inventory.
- Provide product performance insights to support future buying, merchandising, and assortment decisions.
Store and Channel Performance
Monitor and evaluate performance across:
- Retail stores
- Shopify website
- Shopee
- TikTok Shop
Track key commercial metrics, including:
- Revenue
- Sales growth
- Average Order Value (AOV)
- Conversion Rate
- Units Per Transaction (UPT)
- Best-selling products
- Category performance
- Campaign performance
- Inventory movement
Sales Dashboard and Reporting
- Maintain accurate sales dashboards, forecasts, and KPI reports.
- Present weekly and monthly commercial performance reviews to management.
- Highlight business opportunities, performance gaps, potential risks, and recommended action plans.
- Follow up with relevant departments to ensure agreed commercial actions are implemented.
Requirements
- Bachelor's Degree in Business Administration, Marketing, Retail Management, Commerce, or a related field.
- Minimum three years of experience in retail sales, commercial planning, sales analysis, business development, or a similar role.
- Proficient in Microsoft Excel or Google Sheets, including sales reporting and data analysis.
- Experience with retail POS systems, Shopify, Shopee, TikTok Shop, or e-commerce analytics is an advantage.
- Able to work independently, prioritise effectively, and make data-driven recommendations.
- Commercially minded, results-oriented, and comfortable working in a fast-paced retail environment.
- Passionate about retail, fashion, e-commerce, and business growth.
