About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.
Key Responsibilities
- Plan, execute, and optimize local and global social media campaigns to increase engagement and brand awareness
- Coordinate with the global marketing team to localize and publish global content across local social media platforms
- Work closely with designers to develop engaging static posts, videos, and other visual materials aligned with brand guidelines
- Conduct regular competitor analysis and prepare performance reports with actionable insights
- Track and analyze campaign performance, engagement, and lead generation metrics; prepare monthly performance reports
- Manage partnerships with local agencies and influencers to enhance visibility and campaign effectiveness
- Support the execution and optimization of paid ads campaigns to generate quality leads and conversions
- Assist in managing and growing the local Telegram community to strengthen user engagement
- Identify and develop new social media channels suitable for the Malaysian market
- Work closely with the local sales team to align marketing and community engagement efforts
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 1-3 years of experience in social media marketing or digital marketing (preferably in financial or trading industries)
- Strong understanding of Meta (Facebook & Instagram), Telegram, and other major social platforms
- Experience in running or supporting paid ad campaigns
- Excellent written and verbal communication skills in English, Mandarin, Malay and Indonesian
- Strong analytical and reporting skills using tools like Meta Insights, Google Analytics, or other social analytics tools
- A creative mindset with attention to detail and consistency
- Ability to work independently and collaboratively with global and local teams
- Experience with social ads, influencer marketing or community management
- Familiarity with the fintech industry
Benefits
- Hybrid working arrangement
- Opportunities for enriching career growth, including exposure to regional contexts
- Complimentary snacks and beverages available in the office pantry
- Healthcare coverage (medical, dental, optical), gym benefits
- Flexibility in smart casual dress code
- Young, vibrant and open work culture
