Senior Specialist, Consumer Research & Insights

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let's start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands
  
  

Job Summary

• This role partners closely with the Head of Consumer Insights, Research & CX to shape how the organisation understands customers, builds the brand, and drives growth.
• Candidate will play a key role in translating customer, brand, and market signals into clear, actionable direction for the business—across both consumer and enterprise segments.
• This is not a reporting role. It is a role focused on influence, clarity, and impact.
  
  

The Day-To-Day Activities

Partner the Head of Insights to Drive Strategic Direction

Act as a key support to the Head of Consumer Insights, Research & CX in shaping priorities and insights agenda

Help translate business questions into clear research frameworks and actionable outputs

Support key narratives and presentations for senior leadership and cross-functional teams

Own Brand Health, Segments & Market Intelligence

Lead brand health tracking and segmentation studies across consumer and enterprise segments

Identify key drivers of brand perception, differentiation, and growth

Monitor market, competitor, and customer trends turning signals into strategic implications

Drive Campaign & Business Effectiveness

Lead campaign tracking, post-campaign evaluation, and learning agendas

Work closely with Brand and Marketing teams to identify what drives impact and ROI

Translate findings into clear recommendations for future campaigns and initiatives

Turn Insights into Business Action

Synthesize multiple data sources into sharp, story-led insights

Present confidently to stakeholders, connecting insights to business outcomes (growth, acquisition, retention, brand strength)

Proactively identify opportunities, risks, and whitespace areas

Manage and Elevate Research Partners

• Work with leading agencies (e.g. Nielsen, Ipsos, Kantar) to design and deliver impactful studies
• Challenge and refine methodologies to ensure business-relevant outputs
• Elevate agency outputs from data to strategic recommendations
• Contribute to CX & Insights Capability Building
• Support integration of brand, research, and CX insights into a unified customer view
• Contribute to development of CX measurement frameworks (e.g. NPS, journey insights)
• Help build a future-ready insights function leveraging digital tools and AI where relevant
  

About You

• Degree / Postgraduate in Economics, Mathematics and Statistics, Psychology, Consumer Behavior
• 8-12 years in market research / consumer insights (8-10 years)
• Background from research agencies such as Nielsen, Ipsos, Kantar, or similar, OR relevant client-side role
• Brand tracking, Campaign evaluation, Customer segmentation / market insights
• Experience in telco, FMCG, tech, or other fast-paced industries is a plus
• Strong analytical and synthesis skills able to connect multiple data points into a clear story
• Excellent communication and storytelling ability (especially PowerPoint and presentations)
• Confident working with senior stakeholders and cross-functional teams
• Strong commercial mindset understands how insights drive business outcomes
• Proactive and curious always asking what does this mean for us
• Comfortable with ambiguity and able to bring clarity to complexity
• Collaborative, but willing to challenge and elevate thinking
  
  

What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.