Job Title: SeniorTrade Marketing Manager
Location: Kuala Lumpur, Malaysia
Note: This role is open for Malaysian candidates only
About ParagonCorp
ParagonCorp is one of Southeast Asia's largest and most established consumer goods companies with over 40 years of trusted brand legacy. As we expand into the Malaysian market, we are seeking a Senior Trade Marketing Manager who will play a pivotal role in developing strategic trade initiatives and leading execution across categories and channels to drive commercial performance.
Key Responsibilities
1. Trade Strategy & Category Planning
- Lead the development of medium-term trade strategies for key product categories, ensuring alignment with overall business objectives and brand positioning.
- Analyze market trends, consumer insights, and competitive landscape to identify strategic growth opportunities within trade channels.
- Translate national brand plans into channel-specific strategies and category activation programs.
2. Data-Driven Promotion & Budget Management
- Drive effective collaboration with Marketing and Sales teams to design pricing architecture, trade promotions, and channel activations tailored for modern trade, general trade, and e-commerce.
- Manage trade marketing budgets, ensuring spend efficiency and alignment with ROI targets.
- Build promotional frameworks based on solid data analysis and post-campaign evaluations.
3. Sales Alignment & Market Execution
- Act as the key liaison between Trade Marketing, Sales, and Category teams to ensure seamless execution of in-store campaigns, availability, visibility, and sell-out strategies.
- Coordinate with field sales teams and key accounts to customize and implement promotional plans that align with shopper behavior and regional market dynamics.
- Lead the development and distribution of POSM materials and ensure on-time, in-full execution.
4. Performance Evaluation & Market Intelligence
- Monitor promotion effectiveness, track trade KPIs, and generate regular performance reports to assess the impact on sales uplift and ROI.
- Consolidate and share market intelligence and insights with internal stakeholders to inform strategic decision-making and refine trade approaches.
- Drive a continuous improvement mindset through performance reviews, feedback loops, and benchmarking best practices.
Requirements
- Bachelor's Degree in Business, Marketing, or related field; MBA is a plus.
- 6-10 years of experience in Trade Marketing, Sales Operations, or Key Account Management within the FMCG industry.
- Strong commercial acumen and experience working closely with sales teams and external retail partners.
- Proven ability to manage large-scale promotional budgets and evaluate campaign effectiveness through data-driven insights.
- Advanced proficiency in Microsoft Excel, PowerPoint, and data tools; experience with Nielsen, Kantar, or retail audit data is an advantage.
- Excellent analytical, strategic thinking, and leadership skills, with the ability to influence across functions.
- Strong interpersonal and communication skills; capable of working in a matrix and fast-paced environment.
