Senior Trade Marketing Manager (Section Head) - Remote
Location: Malaysia
About The Role
As
Senior Trade Marketing Manager, you will be the driving force behind how our brands show up in-store and online. You'll partner closely with Sales, Brand Marketing, and Key Accounts to design and execute trade programs that:
- Win space, visibility, and share at retail
- Strengthen partnerships with key customers
- Convert shoppers into loyal buyers
You will
lead and mentor a trade marketing team, ensuring strong execution across channels (modern trade, general trade, pet specialty, and e-commerce where applicable).
Key Responsibilities
- Lead Trade Strategy & Planning:
- Develop annual and quarterly trade marketing plans aligned with brand and sales objectives.
- Translate brand strategies into customer-specific initiatives and promotions.
- Identify growth opportunities by channel, customer, and category.
- Activation & Execution:
- Design and implement in-store visibility, merchandising, promotions, and shopper activation programs.
- Ensure excellence in execution across channels through clear guidelines and performance tracking.
- Lead development of trade materials (POSM, displays, promo mechanics, retailer assets).
- Customer & Channel Management:
- Partner with Key Account Managers and Sales to co-create customer plans.
- Prepare and present trade programs and post-activity reviews to internal stakeholders and key customers.
- Support new product launches with strong trade activation plans.
- Insights & Performance Management:
- Use category, shopper, and sales data to sharpen trade strategies and plans.
- Track and evaluate the performance of activations (ROI, uplift, off-take) and recommend improvements.
- Monitor competitor activities and respond with agile, impactful initiatives.
- Team Leadership:
- Coach, develop, and inspire the trade marketing team to deliver high performance.
- Set clear objectives and KPIs, and drive accountability and collaboration.
- Champion a test, learn, improve mindset within the team.
What We're Looking For
- 58+ solid years experience in Trade Marketing within FMCG or Pet Food (or closely related categories)
- Proven track record of leading trade programs that delivered measurable business impact (e.g., growth in sales, share, distribution, or visibility)
- Experience managing and developing a team
- Strong understanding of retail, distributor, and/or pet specialty channels
- Solid commercial acumen with the ability to balance brand-building and sales objectives
- Confident in working cross-functionally with Sales, Marketing, Supply Chain, and external partners.
- Dynamic, hands-on, and a natural marketer someone who combines creativity with data-driven decision-making.
- Excellent communication, presentation, and stakeholder management skills.
Why Join Us
- Opportunity to shape the trade marketing agenda in a growing, brand-driven business.
- Work with passionate teams in a fast-moving, entrepreneurial environment.
- Lead meaningful projects that directly impact shopper choice and business growth.
How To Apply
If this sounds like you, please send your
CV to [Confidential Information]
You may attach a cover letter highlighting your most impactful trade marketing project (and the results), and your experience leading a team.
