Senior Writer, 2X Marketing
2X - Global Brand, Communications & Community Team
Location: Malaysia (Hybrid)
Reports to: Global Head of Brand, Communications & Community
Employment Type: Full-Time
About 2X
2X is the global leader in subscription go-to-market services, empowering B2B companies to grow revenue faster and more profitably than by using an in-house operating model. We serve as an embedded marketing engine, combining enterprise-grade strategic thinking with scalable execution to deliver the growth outcomes CMOs need without the operational complexity they can't afford.
Through our comprehensive managed services, we deliver end-to-end marketing operations, revenue operations, content production, and strategic consultingall powered by AI-enabled workflows and delivered under one predictable subscription.
As a high-growth organization backed by leading private equity partners, 2X offers exceptional opportunities for career advancement and professional development. Our dynamic environment provides exposure to diverse brand and communications work, accelerated learning curves, and the chance to shape marketing strategies that drive real business impact. Join us during an exciting phase of expansion where your contributions directly influence our high revenue and profitability trajectory.
Role Overview
We're seeking a Senior Writer to join our 2X Marketing team, focused exclusively on creating high-quality content that builds the 2X brand and drives business growth. Unlike client-facing roles, this position is dedicated to elevating 2X's market presence through thought leadership, campaign content, executive communications, and strategic marketing initiatives.
The ideal candidate brings 7-10 years of professional B2B writing experience with a strong portfolio demonstrating versatility across content formats and the ability to make complex concepts clear and compelling. You're a skilled storyteller who can translate business strategy into engaging content while supporting content operations that enable the brand team to scale effectively.
Key Responsibilities
Content Creation (70-80%)
- - Independently develop and produce high-quality B2B content including thought leadership pieces, whitepapers, case studies, blog posts, and campaign assets
- - Write compelling ad copy, email campaigns, landing pages, and other digital marketing collateral
- - Develop executive communications including CEO messages, leadership updates, and strategic announcements
- - Create messaging and content for account-based experience (ABX) programs and sales enablement materials
- - Write content for product launches, company announcements, and corporate communications initiatives
- - Support M&A integration content needs including announcement materials and integration communications
- - Craft video scripts, social media content, and multimedia campaign assets
- - Ensure all content aligns with 2X brand voice, positioning, and messaging frameworks
Content Strategy Support (20-30%)
- - Conduct audits of 2X content libraries and provide recommendations for content across different stages of the marketing funnel
- - Collaborate with brand and marketing leadership on content planning and editorial calendars
- - Research and stay current on content marketing best practices and industry trends
- - Work with performance marketing and product marketing teams to develop integrated content that supports business objectives
- - Provide input on content priorities and recommendations for content refresh or retirement
- - Support development of content briefs and creative direction for campaigns
- - Analyze content performance data and incorporate insights to improve effectiveness
Collaboration & Execution
- - Work closely with design, video, campaigns, and marketing teams to deliver integrated content solutions
- - Communicate effectively with senior leadership to understand business priorities and translate them into compelling content
- - Coordinate with other writers and contractors to ensure content consistency and quality
- - Manage multiple projects simultaneously while maintaining high quality standards and meeting deadlines
Required Qualifications
- - 7-10 years of professional writing experience in B2B marketing (portfolio with published work samples required )
- - Bachelor's degree in Psychology , Advertising, Humanities, Journalism, Mass Communications, Marketing, Business Administration, or related field
- - Demonstrated ability to write clear, concise, conversational, grammatically correct, and factually accurate content
- - Significant experience making complex business and technology concepts easily understood
- - Strong portfolio showcasing long-form content (blogs, whitepapers, case studies) and short-form content (ad copy, email, social media)
- - Ability to think creatively and strategically about content
- - Expertise in content marketing and demand generation principles
- - Familiarity with business and technology topics
- - Excellent research and organizational capabilities
- - Ability to learn quickly and adapt to changing priorities
- - Proficiency with AI and generative AI tools for content creation and optimization
- - Amenable to hybrid setup requiring onsite work twice a week
Preferred Qualifications
- - Experience in technology, SaaS, or professional services industries
- - Background in PE-backed or high-growth B2B environments
- - Experience with M&A-related communications or content
- - Understanding of account-based marketing content requirements
- - Familiarity with SEO best practices and content optimization
- - Experience with content management systems and marketing automation platforms
- - Track record creating executive-level communications
Key Competencies
- - Writing Excellence: Exceptional ability to craft compelling narratives across formats and audiences
- - Strategic Thinking: Understands how content supports business objectives and buyer journeys
- - Versatility: Comfortable moving between thought leadership, campaign copy, and executive communications
- - Collaboration: Works effectively across teams and with senior stakeholders
- - Efficiency: Produces high-quality work quickly without sacrificing standards
- - Adaptability: Thrives in fast-paced environments with evolving priorities
- - Business Acumen: Grasps complex B2B concepts and translates them for various audiences
Portfolio Requirements
When Applying, Please Include
- - Long-form content samples (blogs, whitepapers, case studies, thought leadership)
- - Short-form content samples (email copy, ad copy, social media)
- - Other relevant samples (video scripts, executive communications, campaign materials)
