Your Tasks
Role Purpose
The Category Manager is responsible for the execution of category/brand strategy at the point of sales by understanding the needs of the shoppers and applying the right category and channel planning measures.
Key Accountabilities
- Category Strategy Development : Develop and implement strategic plans to grow and manage a specific product category.
- S&OP : Work on demand planning and sales forecasting to ensure that the category's products meet market demand. Collaborate with Supply Chain and Sales team to ensure optimal stock levels and product availability.
- Business Review/Fast Start : Help develop, drive and execute JBP with key customers.
- ABP : Work in collaboration with Lead Market to populate ABP Workstreams. Partner with Customer development team to ensure insights and category growth plans are executed with excellence.
- Innovation : Work in collaboration with Lead Market to define innovation pipeline for MY. Actively contribute to Innovation target setting and business cases.
- Lead in development & implementation of shopper & trade strategies for assigned categories to meet company sales/market share target & objectives.
- Manage & implement strategic plan for assigned categories which covers all in-store fundamental including assortment, pricing, in store visibility for home shelf and secondary displays, in-store activation and promotion to win at POS ( Lead Category Activity Grid ).
- Lead category review for assigned categories to identify product/category issues and opportunities by channel with recommendations to maximize opportunities. Work in collaboration with Customer Strategy Manager to track and measure sales performance vs target identify potential gap, review plan to close gap.
- Collaborates with marketing team to build sales promotion & product communication . Collaborates with Customer Development team to turn the selling stories into sales tools to effectively present the brands, products & marketing initiatives to their customers.
- Support local customer development team in execution of all the activities in achieving sales & budget activities , while ensuring the desire product benefits & brand value/ entity are properly communicated.
- To manage & control assigned categories budget thus ensure S&CM spending meets the company financial objective.
Your Profile
Key Requirements
- Bachelor's degree holder
- At least 8-10 years of experience in Sales/Shopper Marketing/Trade Marketing areas
- Category planning and delivering growth through category leadership
- Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
- Stakeholder management in a matrix organization
- Analytical, strong business acumen, negotiation, customer-oriented, presentation, result-driven
- Able to adapt, navigate and have a protagonist role in a fast-paced , high growth changing environment
- Computer literacy in MS Office, Excel
- Good command in Nielson Advisor and data analysis is mandatory
- Good command in English both spoken and written
At Beiersdorf, we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor
