Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.
Blackmores Group operates in over 11 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.
Purpose of role:
The Shopper Marketing Manager is a strategic role focused on delivering shopper-centric executions across key customers. It owns the shopper agenda, translating insights into impactful activation strategies, and ensures seamless conversion of ATL campaigns into effective in-store experiences that drive shopper engagement and business growth
Responsibilities include:
Trade & Shopper Strategy
- Lead annual channel strategy by defining key priorities, growth levers, and resource allocation aligned to business objectives.
- Develop and execute insight-driven shopper marketing strategies, designing tailored activation plans and promotions across channels and customers.
- Collaborate with Sales and Category teams to leverage data and insights, influence Joint Business Planning, and deliver differentiated, high-impact customer strategies.
Trade Campaign & New Product Launches
- Plan and execute product launches and campaigns with Sales and Marketing through effective trade activations.
- Drive impactful in-store and online shopper engagement through strong visibility, POP, and optimized shopper journey tactics.
- Lead O+O initiatives with e-commerce teams and contribute to IBP forecasting and planning
In-Store Execution Excellence
- Define and implement In-Store Fundamentals and Picture of Success (PiCOS) to ensure execution excellence across channels.
- Manage in-store execution through KPIs, display guidelines, and close coordination with Sales, merchandisers, and agencies.
- Drive Perfect Store initiatives, including store setup and optimization, supported by regular market visits and competitor analysis to identify growth opportunities
Monthly Activation Cascade
- Own and manage 12-month rolling integrated ATL & BTL activities calendar, with instore activity plan that flows through from the approved campaign plan.
- Chair the monthly SMM and collaborate all parties across Marketing & Sales to drive plan & execution alignment.
- Monthly sales bulletin consolidation and cascade with clear BTL activations, promotion & display guideline.
- Lead the Shopper agenda within Blackmores as the functional lead in internal & external meetings.
Others – Budget & People
- Manage Shopper Marketing budget and drive spend optimization with ROI mindset.
- Manage Supplier Relationships with all POS, printers and designers. Maintain a preferred supplier list and consistently cross quote to improve costs and retain competitive relationships
- Through direct or dotted line accountability, ensure the junior executives are working to deliver the executional elements within key customers & provide them the necessary coaching & direction
Who are you
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum eight (8) years of working experience in FMCG Category/ Channel Marketing/ Trade Marketing role.
- Trade understanding and activation experience
- Advanced Excel, Word and PowerPoint & presentation skills
- Strategic thinking, analytical with business acumen
- Proficiency in data analysis and reporting tools (ie. Excel, Powerpoint, Power BI)
- Strong strategic thinking and ability to connect trends to opportunities and to translate these into executable plans that can unlock growth across markets
- Demonstrates good insights generations and analytical skills to develop robust shopper marketing strategies
- Effective cross-functional team player to lead team discussion and planning for brand portfolio to ensure successful delivery initiatives.
- Strong business and commercial acumen; understanding Blackmores strategies, as well as customer and consumer marketing environment.
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.
