Socia Media Executive

Who are we

ROOTS & DEX Group is an integrated marketing agency. Our philosophy is simple - to provide client solutions that are integrated, market-oriented, and results-driven.

ROOTS PR provides expertise in reputation management, PR, content and influencer marketing.

We work very closely with our network partners - ROOTS Asia Pacific (Malaysia & Singapore) and DEX Ventures to drive the integrated strategies that we develop for our clients.

In a Nutshell:

As our Consultant, you will be ensuring the smooth running of daily operations and success of our content creation and influence engagement efforts. You will be working with the team to develop and manage content for our client's brands and campaigns. You will also be interacting and engaging with people from various backgrounds - influencers, media, vendors and partners relevant to our clients brand and campaign goals. You are expected to be organised, resourceful, with a result-driven mindset while keeping yourself informed of the latest news, trends and insights of our clients industries.

What you'll do:

• Manage brand pages: publishing posts, monitoring the page performance and attending to inquiries
• Develop engaging content across various social channels that encourage high interaction
• Collaborate with clients and fellow teammates (Digital, Performance, PR, Brand Activation, Creative) in ideating for social media content, campaigns, and concepts
• Find value in data to provide reports and insights that can help to improve the brand's overall performance
• Build a relationship with the fanbase to create brand advocates through Community management

What you have:

• 2-4 years of experience in public relations.
• Candidate with Social Media & KOL management experience will be an added advantage.
• Candidate must possess excellent English in both writing and speaking. Multilingual candidate are welcomed.
• Excellent writing and building newsworthy stories skills
• Analytical and solution-driven mind-set: Quantitative and qualitative evaluation of methods and results. Resourceful & problem solving abilities.
• Excellent organizational and time management - Able to prioritize multiple projects.