Social Commerce & E-Commerce Key Account Manager

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About the role

The Social Commerce Key Account Manager (KAM) is responsible for driving growth across emerging social commerce platforms, managing key digital accounts, and executing high-impact campaigns that convert consumer engagement into sales.

This role sits within the E-Commerce/Commercial function and partners closely with Brand, Media, and Sales teams to translate marketing strategies into platform-specific execution.

You will lead the development of market penetration strategies across social commerce channels, ensuring strong alignment between brand communication, shopper behaviour, and commercial performance on platforms such as TikTok.

Role Responsibilities:

• Manage and grow key social commerce accounts, driving sales performance and platform visibility
• Develop and execute market penetration strategies across social and digital commerce channels
• Translate brand campaigns into high-performing platform activations across content, media, and promotions
• Drive performance metrics including GMV, conversion, ROAS, and traffic through continuous optimization
• Collaborate with Brand, Media, and Sales teams to ensure consistent and effective execution of product marketing plans
• Leverage consumer, shopper, and competitor insights to identify growth opportunities and optimize strategy
• Manage pricing, promotional strategies, and product assortment to maximize platform performance
• Monitor campaign effectiveness and provide actionable insights to improve future activations

Why you

Basic Qualifications:

• Experience in Key Account Management, E-Commerce, Digital Platforms, or FMCG Commercial roles
• Proven track record of managing digital or marketplace accounts with measurable performance outcomes
• Strong understanding of social commerce, performance marketing, and conversion metrics (GMV, ROAS, traffic)
• Experience executing campaigns, promotions, and product launches within digital or retail environments
• Analytical mindset with the ability to interpret data and translate insights into actions

Preferred Qualifications:

• Familiarity with social commerce platforms such as TikTok, live commerce, or short-form content ecosystems
• Strong stakeholder management and cross-functional collaboration skills
• High attention to detail with strong execution discipline
• Ability to work in fast-paced, dynamic environments with multiple priorities
• Commercially driven with a proactive, solution-oriented approach

Location – this role is based in: Hulu Kelang, Ampang