Job Description
In this role at CelcomDigi, you will be part of the Brand & Marketing - Social Media team, shaping narratives that position CelcomDigi Business as the trusted digitalisation partner for SMEs, large enterprises, and the broader TechCo ecosystem.
This is more than managing brand pages it's about creating content that resonates with small business owners while speaking to CEOs and C-suites on the future of digital transformation.
Responsibilities
- Develop and execute B2B social media strategies tailored for SME, MSME, and Large Enterprise audiences. Lead and grow CelcomDigi Business channels across LinkedIn, Instagram, Facebook, YouTube, TikTok, and X.
- Plan and oversee a comprehensive content calendar covering always-on, SME/Enterprise events, and thought leadership campaigns.
- Create audience-specific content: SME/MSME: practical tips, relatable stories, immediate business solutions. Large Enterprise/C-suite: strategic insights, digital transformation, thought leadership.
- Capture and amplify golden moments at events, roadshows, and workshops with timely, impactful content.
- Partner with internal stakeholders (Enterprise, SME, Marketing, Corporate Comms) to ensure unified messaging.
- Manage and co-create content with agencies, thought leaders, and SMEs to strengthen brand authority.
- Measure, analyse, and report performance with clear KPIs, optimising strategies through data and social listening.
- Stay ahead of emerging trends in social and B2B marketing to innovate content approaches continously.
Requirements
- Have solid B2B marketing or enterprise experience (tech, telco, SaaS, consulting, financial services).
- Understand how businesses buy technology and have worked on content for decision makers.
- Have collaborated closely with sales or account teams and are confident, strategic, and able to translate enterprise solutions like cybersecurity or IoT into compelling narratives for business audiences
- Excellent communication in English and Bahasa Malaysia; proficiency in Mandarin would be a plus.
- Advantageous: prior experience in SME/enterprise events, roadshows, or industry partnerships.
Next Steps
Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.
At CelcomDigi, we aspire to be Malaysia's leading telco-tech company the nation's digital growth engine powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It's about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you'll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.
Let's advance and inspire Malaysia together! #WeAreCelcomDigi
Follow CelcomDigi on LinkedIn and vote for us as Malaysia's Most Preferred Employer at the GRADUAN Brand Awards.
CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 
