We are looking for a detail-oriented and proactive Social Media & Marketing Executive to lead digital campaigns, manage brand presence, and support marketing activities from ideation to execution. This role requires a blend of creativity, analytical thinking, and hands-on execution, ensuring that marketing initiatives not only enhance brand awareness but also drive tangible results.
If you're passionate about social media, digital marketing, and event execution—and thrive in a dynamic, fast-paced environment—we'd love to hear from you!
Key Responsibilities:
Social Media & Digital Marketing
- Develop and implement social media strategies aligned with overall marketing objectives.
- Create, curate, and manage engaging content across various platforms.
- Plan and execute organic and paid digital campaigns (e.g. deal campaigns, event promotions).
- Monitor, analyze, and optimize social media performance, providing insights to improve engagement and reach.
- Identify opportunities for growth, including new channels, partnerships, and community-building initiatives.
- Engage with the audience by responding to comments, monitoring brand sentiment, and making real-time adjustments.
Marketing Activities & Event Support
- Coordinate with event organizers, creative agencies, and internal teams to execute marketing events.
- Prepare event-related materials, including invitation letters, promotional visuals, and PR write-ups.
- Support CSR initiatives (e.g., tree planting, food bank drives), ensuring alignment with brand values.
- Assist in developing marketing collaterals, corporate profiles, and press releases.
- Participate in marketing activities, including weekend events and activations, as needed.
Performance Tracking & Process Improvement
- Generate reports, insights, and dashboards to inform marketing strategies.
- Track budgets, prepare payment requests, and manage CRM-related expenses.
- Assist in website updates, EDM campaigns, and WhatsApp blasts.
- Support system enhancements, including chatbot development and marketing automation tools.
- Undertake additional ad hoc tasks and assignments as directed by management.
Requirements:
- Diploma/Bachelor's degree in Digital Marketing, Communications, or related field preferred.
- 2 years of experience in social media marketing, digital advertising, or content creation.
- Strong analytical, communication, and problem-solving skills.
- Proficiency in social media analytics tools, paid advertising platforms, and marketing automation systems.
- Ability to adapt brand messaging across different social channels and audiences.
- Detail-oriented with excellent organizational skills to manage multiple projects simultaneously.
- Willingness to work occasional weekends for marketing events and brand activations.
