Social Media Assistant Manager

Job Summary

The Social Media Assistant Manager (Mandarin Speaker) is responsible for planning, executing, and optimizing the company's social media strategy to strengthen brand awareness, customer engagement, and business growth. This role oversees content planning, campaign execution, community management, and performance analysis across multiple digital platforms while collaborating with internal teams and external agencies. The ideal candidate is creative, data-driven, fluent in Mandarin, and experienced in managing social media for consumer brands, preferably within the F&B industry.

Requirements

Education

• Bachelor's Degree in Marketing, Mass Communication, Digital Marketing, Business Administration, or a related field.

Experience

• Minimum 4–6 years of experience in Social Media Marketing or Digital Marketing.
• At least 2 years of leadership or supervisory experience.
• Experience in the F&B, retail, or consumer goods industry is an added advantage.

Skills & Competencies

• Fluent in Mandarin, English, and Bahasa Malaysia (spoken and written).
• Strong understanding of TikTok, Facebook, Instagram, LinkedIn, Xiaohongshu (RED), and other digital platforms.
• Excellent copywriting and storytelling skills.
• Proficient in Meta Business Suite, TikTok Business Center, Google Analytics, and social media analytics tools.
• Strong project management and organizational skills.
• Ability to analyze campaign performance and make data-driven decisions.
• Creative mindset with strong attention to detail.
• Excellent communication, presentation, and interpersonal skills.

Preferred Qualifications

• Experience managing paid social media advertising.
• Familiarity with SEO, SEM, and email marketing.
• Experience working with influencers and KOLs.
• Knowledge of Adobe Creative Suite, Canva, CapCut, or other content creation tools is an advantage.
• Experience in employer branding and recruitment marketing is a plus.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute comprehensive social media strategies aligned with the company's marketing objectives.
• Manage the company's social media presence across TikTok, Facebook, Instagram, LinkedIn, Xiaohongshu (RED), Lemon8, and other relevant platforms.
• Ensure consistent brand messaging, tone of voice, and visual identity across all channels.
• Stay updated on digital marketing trends, platform algorithms, and emerging social media features.

Content Planning & Creation

• Develop monthly content calendars aligned with promotional campaigns and business initiatives.
• Collaborate with designers, videographers, and content creators to produce engaging content including:
• Short-form videos
• Reels
• Livestream content
• Product promotions
• Recruitment campaigns
• Employer branding content
• Write engaging captions and call-to-actions in both English and Mandarin.
• Ensure all content is published according to schedule.

Campaign Management

• Plan and execute digital marketing campaigns to increase:
• Brand awareness
• Customer engagement
• Followers growth
• Sales conversion
• Coordinate festive campaigns, product launches, outlet openings, and promotional events.
• Work closely with Operations, HR, and Marketing teams to support business objectives.

Community Engagement

• Monitor comments, messages, and online reviews across all platforms.
• Respond promptly to customer inquiries and maintain positive customer relationships.
• Escalate customer concerns when necessary.

Analytics & Performance

• Monitor KPIs including:
• Reach
• Engagement Rate
• Video Views
• Follower Growth
• Click-through Rate (CTR)
• Conversion Rate
• ROI
• Prepare weekly and monthly social media performance reports.
• Recommend improvements based on analytics and campaign performance.

Influencer & Partnership Management

• Identify and collaborate with influencers, KOLs, affiliates, and brand ambassadors.
• Negotiate collaboration opportunities and monitor campaign effectiveness.
• Manage external agencies and vendors to ensure quality deliverables.

Team Leadership

• Supervise and guide Social Media Executives and Content Creators.
• Delegate tasks and monitor project timelines.
• Mentor team members and promote continuous learning and creativity.