Social Media Content Creator

HDI is a leading health and wellness company specializing in high-quality bee-based supplements and skincare products, inspiring healthier lifestyles across Southeast Asia. With operations in Malaysia, Indonesia, Singapore, the Philippines, and Hong Kong, we aim to empower communities to Bee Better every day.

We are seeking a Content Creator who is passionate about storytelling, creativity, humor, and social media. This role focuses on producing engaging, platform-native content that connects with audiences on TikTok, Instagram, and other digital platforms. If you have a flair for short-form video creation, understand digital trends, and enjoy turning ideas into relatable and funny content this opportunity is for you.

Key Responsibilities

Content Creation & Social Media Storytelling

Manage HDI's social media channels (Instagram, TikTok, Facebook) from strategy, content planning, and publishing to community engagement.

Develop high-quality, localized content that is highly relatable and shareable. Employ a strategic use of humor to connect with audiences and prove that health doesn't have to be serious.

Plan and execute content shoots (with products, community members, or consumers) that reflect HDI's Bee Better philosophy through authentic storytelling.

Collaborate with the Marketing, eCommerce, and Affiliate marketing teams to identify insights, test new formats, and continuously improve engagement, reach, and conversion.

Stay ahead of content trends, social algorithms, and wellness conversations, keeping HDI's digital voice fresh and relevant across platforms.

Requirements

Strong command of English, Proficient in Chinese to deliver culturally-nuanced content for Singapore and Malaysia market

23 years of experience in content creation and social media management

Comfortable in front of and behind the camera

Skilled in video editing and design confident using Canva, CapCut, or equivalent tools.

Comfortable using AI platforms for research, ideation, and content creation.

Ability to analyse data and draw insights using native platform analytics or social dashboards.

A strong creative sense and strategic use of humor to develop highly shareable, relevant, and engaging content.

Why Join Us

At HDI, creativity meets purpose. You'll be part of a regional team passionate about building meaningful brands that improve lives. This is your chance to create content that inspires people to Bee Better every day while growing your skills in digital storytelling, wellness branding, and e-commerce marketing.