About 51Talk
51Talk is a global leader in online English education, committed to providing high-quality, affordable, and engaging English learning experiences. With over 30,000 employees and more than 15 branches worldwide, we are rapidly growing in Southeast Asia and looking for passionate individuals to join our team in Kuala Lumpur.
Job Responsibilities
1. Social Media Management
- Manage and execute content strategies across Instagram, Facebook, Xiaohongshu (XHS), and other relevant platforms
- Plan and maintain a consistent content calendar aligned with marketing campaigns
- Monitor trends and optimize content based on platform algorithms and audience behavior
- Handle daily community management (comments, messages, engagement)
- Track and analyze performance metrics (engagement, reach, etc.) and propose improvements
2. Content Creation & SEO Writing
- Create engaging content including social media copy, blog articles, and campaign materials
- Ensure content aligns with brand tone and SEO best practices
- Develop creative concepts and storytelling angles to improve reach and engagement
3. KOL & Marketing Campaigns
- Identify and collaborate with KOLs / KOCs for campaigns
- Prepare briefs and coordinate with influencers to ensure brand alignment
- Support campaign execution and other marketing initiatives
4. Customer Engagement
- Respond to customer inquiries via WhatsApp & Facebook Messenger
- Update and manage customer data in CRM system
- Ensure timely and professional communication
Requirements
- Diploma or Bachelor's Degree in Marketing, Communications, or related field
- 1–4 years of experience in Social Media Management / Content Marketing
- Hands-on experience managing Instagram, Facebook, TikTok or XHS
- Strong experience in content planning, calendar management & engagement (DM/comments)
- Experience in KOL / influencer campaigns is a strong advantage
- Basic knowledge of SEO / Digital Marketing is a plus
- Fluent in Malay & English (to support target market)
- Creative, proactive, and detail-oriented
Why Join Us
- Exposure to regional and multi-platform campaigns
- Opportunity to grow in social media, branding, and digital marketing
- Young and dynamic working environment
- Convenient office location (near LRT)
