Social Media Executive

Job Responsibilities:

● Assist in managing and executing daily social media content across platforms including Facebook, Instagram, LinkedIn, Telegram, Xiaohongshu (Rednote), WeChat, and others.

● Create and publish engaging content — including posts, captions, short-form videos, and visuals — in alignment with brand guidelines.

● Support bilingual content creation in English and Chinese.

● Monitor social media channels, respond to comments and messages, and maintain active community engagement.

● Collaborate with design and marketing teams to produce campaign materials.

● Track key performance metrics such as engagement, reach, and CTR, and assist in compiling reports.

● Stay current with social media trends, particularly within the finance/trading sector and Chinese digital ecosystems.

● Support the execution of campaigns, promotions, and brand initiatives.

Job Requirements:

● At least 1–2 years of experience in social media, digital marketing, or a related field.

● Familiarity with major platforms: Facebook, Instagram, LinkedIn, Telegram, Xiaohongshu (XHS), WeChat, and others.

● Fluent in both English and Chinese, with strong written proficiency in both languages.

● Strong copywriting skills across both languages and tones.

● Proficiency in content creation tools such as Canva and CapCut; Adobe suite experience is a plus.

● Detail-oriented, well-organised, and capable of managing multiple tasks simultaneously.

● Genuine interest in financial markets; FX/CFD experience is a strong advantage.