Social Media Intern

Job Summary:

The Social Media Intern is responsible for coordinating and executing the company's social media and email strategy, working across key social media channels, including Facebook, Twitter and LinkedIn. This role offers the intern a total immersion into a busy digital recruitment business, and the successful candidate will work closely with key members of staff, external social media consultants, and the agency's clients and candidates to learn about social media, digital communications and marketing in a business to the business environment. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients and candidates.

Responsibilities:

i)Key Duties:

1)Social Media Community Management. Assist with streamlining company social media accounts (e.g. Facebook, Twitter, LinkedIn, Instagram, YouTube, Flicker,and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.

2)Increase the number of followers we have on Twitter by following and engaging with potential clients and candidates.

3)Monitoring and replying to Tweets from candidates and clients (initially under supervision from a Director).

4)Posting Tweets daily (both job- and industry-related), and using tools like TweetDeck to plan forward-looking Tweets over weekends and holidays (under supervision from a Director).

5)Posting updates to the Company LinkedIn account (initially under supervision from a Director).

6)Use LinkedIn polls and surveys to build our social media footprint and reputation.

7)Liaising with staff internally to ensure that their company profiles are accurate and up-to-date.

8)Posting updates to the Company's Facebook account (under supervision from a Director).

9)Build Facebook likes by approaching potential clients and candidates through other social media channels and email marketing campaigns.

10)Work with directors to implement other channel-specific campaigns (e.g., uploading photos to Flickr, videos to YouTube, etc.).

11)One post daily on all social media platform of Innowave.

ii)Coordinating and Distributing Content:

1)Scheduling and coordinating a monthly brainstorming meeting with the director team to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging calendar.

2)Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their deadlines.

3)Liaising with senior consultants and directors to push new blog posts through the calendar.

4)Help coordinate a guest blogger program, one guest blogger per month. Help to amplify this content through other social media channels.

5)Drive awareness of our new blog posts by posting the articles into forums and groups.

6)Using tools such as Webflow, Technorati, and Twitgroups, identify and monitor key industry bloggers, trade journalists and twitter influencers. Flagging and aggregating interesting content to re-tweet and post on the blog. Use tools such as wefollow and technorati to also identify influencers.

7)Help to create one piece of video content per month and post on YouTube.

8)Set up and manage a company Flickr account and post interesting photos.

9)Upload and manage company blog posts in WordPress (initially under supervision from a director).

10)Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).

11)Push out content for syndication using tools like SlideShare, YouTube, Paper. Li, Scribd, Reddit, Digg and StumbleUpon.

iii)Understanding and monitoring social media analytics

1)Track key social media analytics monthly, including Google Analytics, Bitly statistics, LinkedIn company stats, etc.

2)Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at how well blog posts perform based on their sharerating and the total number of viewers and time spent on-page. Look at the best performing web site pages and try to generate new content that does the same or better. If consultants are producing original content and blogs, report back to them weekly with the performance of those posts.

3)Use tools like Klout, Tweriod, and TwitBro to measure our Twitter influence, and monitor what kind of content gets re-tweeted to help with future content.

4)Use Google Reader to follow the blogs and content of our competitors and key clients.

5)Use HootSuite and social media management accounts to create lists of followers and to schedule tweets so that they are continuously pushed out.

6)Work with the directors to build monthly reporting tools on social media analytics and performance against our baseline targets.

iv)Email Marketing and SEO

1)Work with each team to create and send one email broadcast per week around content ideas and keys jobs.

2)Research free online directories to generate inbound links for SEO.

3)Using Google, search on keywords and look at our competitors brands for forums and directories that we can sign up to generate inbound links for our company.

Requirements:

Bachelor's degree or diploma in marketing or digital communication or a related field such as advertising or journalism. Excellent A-levels, STPM or equivalent;

Excellent grade particularly in English, Literature, History or Politics;

Proven written communication skills and a passion for writing both short- and long-copy;

Excellent verbal communication skills;

An interest in marketing, communications, social media or reputation management;

Familiarity with key social media tools (e.g., Twitter and Facebook) and with Microsoft Office products (e.g., Word, PowerPoint, Excel);

An ability to consistently demonstrate our values of insight, hard work, and effectiveness in your personal approach to work;

An entrepreneurial attitude;

Excellent attention to detail and a high motivation to learn;

A proactive, service-focused attitude towards clients and candidates and the teams you support internally;

An ability to remain calm under pressure and a robust/resilient attitude towards challenges;

An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss;

The ability to work collaboratively with a team;

Ability to create animation video with voiceover;

Poster designing skills;

Video editing with text and voiceover;