Reporting to: Chief Marketing Officer
Location: Fully Remote — European Time Zones
Employment: Full-time
About The Role
We are looking for a
Social Media Lead to own and grow CXM's global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.
You will play a key role in consolidating CXM's regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.
Key Objectives
- Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers
- Deliver agreed ROAS targets across paid social campaigns by the end of Q4
- Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR
- Establish a consistent monthly social media performance reporting and optimisation rhythm
- Launch a follower-exclusive content and promotions programme within the first six months
- Build scalable processes and, over time, support and lead local social media managers
Key Responsibilities
Strategy & Planning
- Develop and execute CXM's global social media strategy in line with wider marketing objectives
- Build and manage content calendars across campaigns, promotions, company updates, and market opportunities
- Identify emerging platform, audience, and content trends
Content & Community
- Coordinate, schedule, and publish content across relevant social platforms
- Maintain consistency in brand identity, tone of voice, messaging, and positioning
- Manage comments, direct messages, and community interactions professionally and promptly
- Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams
Paid Social
- Plan, launch, manage, and optimise paid social campaigns, particularly across Meta
- Manage budgets across markets and campaign objectives
- Test and optimise audiences, creatives, placements, and messaging
- Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency
Analytics & Reporting
- Track and analyse organic and paid social performance
- Produce regular performance reports with clear insights and recommendations
- Turn data into actionable optimisation decisions
- Monitor competitor activity and platform developments
Cross-Functional Collaboration
- Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams
- Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media
Team Leadership
- Provide direction and support to local social media managers as the team develops
- Establish standards, processes, and best practices across markets
- Remain hands-on while coaching and developing the wider social team
Requirements
- Proven experience managing social media for a global or multi-market brand
- Strong hands-on experience with paid social, particularly Meta Ads
- Strong understanding of organic social, content strategy, and community management
- Demonstrable ability to analyse social performance and optimise based on data
- Experience managing budgets, campaigns, audiences, and creative testing
- Strong brand, content, and copy judgement
- Excellent stakeholder and cross-functional communication skills
- Experience working in regulated industries such as fintech, crypto, or financial services is advantageous
- Experience managing or mentoring social media teams is a plus
- Comfortable working independently in a fully remote environment
Benefits
What We Offer
- The opportunity to own and shape CXM's global social media function
- A genuinely remote role with flexibility across European time zones
- The chance to consolidate and build a global social operation from the ground up
- A strong, experienced team and supportive leadership environment
- Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results
Recruitment Process
Stage 1: HR screening interview
Stage 2: Interview with the CMO, potentially including the CEO
