SUMMARY
The Social Media Manager is responsible for leading social media strategy, campaign execution, client relationships, and team development across assigned accounts. This role serves as the key strategic advisor to clients while ensuring the delivery of high-quality social media campaigns that drive business results. The ideal candidate is both strategic and hands-on, with the ability to lead a team, mentor junior members, and actively contribute to campaign planning and execution.
KEY RESPONSIBILITIES
Client & Account Management
- Understand clients business objectives, marketing challenges, and communication strategies.
- Serve as the primary point of contact for assigned accounts, building strong relationships with clients and agency partners.
- Lead the development of social media strategies, communication plans, and campaign recommendations.
- Review and ensure all proposals, presentations, content, and campaign deliverables meet agency and client expectations.
- Manage project timelines, budgets, scopes, and resource allocation to ensure smooth campaign delivery.
- Present strategic recommendations, campaign results, and performance insights to clients.
- Identify opportunities for account growth and support new business initiatives where required.
Social Media Strategy & Campaign Execution
- Lead the planning, execution, and optimization of social media campaigns across relevant platforms.
- Oversee content strategy, editorial calendars, community management, influencer activations, and campaign implementation.
- Monitor campaign performance and provide actionable recommendations based on audience insights, platform trends, and campaign data.
- Collaborate with creative, media, influencer, and specialist teams to deliver integrated solutions for clients.
- Stay updated on industry trends, platform developments, and emerging social media opportunities to drive innovation.
Team Leadership & Development
- Lead, mentor, and develop Social Media Specialists and junior team members.
- Provide guidance, coaching, and quality control on campaign planning, content development, and client management.
- Support resource planning and workload allocation across the team.
- Foster a collaborative, high-performing team culture while maintaining operational excellence.
REQUIREMENTS
- Bachelor's Degree or Diploma in Marketing, Mass Communication, Advertising, or related fields.
- Minimum 3 - 5 years of experience in social media, digital marketing, or integrated communications, preferably within an agency environment.
- Prior experience managing client relationships and leading strategic discussions.
- Experience leading or mentoring junior team members.
- Strong understanding of social media strategy, content marketing, influencer marketing, and digital communications.
- Ability to translate data and insights into actionable recommendations.
- Strong presentation, communication, and stakeholder management skills.
- Excellent project management and multitasking abilities.
- Self-driven, detail-oriented, and comfortable working in a fast-paced environment.
- Fluent in English, both written and spoken.
