Social Media Marketing Executive

Company Description

Baron Advertising Sdn Bhd (BARON), founded in 1979 by Dr. Foo Yong Kong, is one of the oldest and most established local accredited 4A's agencies in Malaysia. Over more than three decades, BARON has partnered with clients across diverse industries, including property development, cosmetics, fashion, retail, travel, finance, and education. The agency is driven by an obsession with delivering effective, market-jolting work and a devotion to breaking new ground in advertising and communications. BARON's work culture emphasizes strategic thinking, bold creativity, and continuous exploration of new horizons. This commitment to passion and innovation is encapsulated in Baron's Brand Mantra, a proprietary tool guiding its brand and marketing solutions.

Role Description

This is a full-time Mandarin and English speaking Social Media Marketing Executive role based in WP. Kuala Lumpur with a hybrid work arrangement, allowing some work-from-home flexibility.

The Social Media Marketing Executive will plan, execute, and optimize social media campaigns across multiple platforms to strengthen brand awareness and engagement.

Daily responsibilities include creating and scheduling social media content, monitoring performance metrics, and managing community interactions such as comments, messages, and feedback.

The role involves collaborating with internal teams to align social content with overall marketing strategies, assisting in digital marketing initiatives, and staying current with social media trends and platform updates.

The Social Media Marketing Executive will also support campaign reporting and contribute creative ideas to enhance online presence and audience growth.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience in planning and executing campaigns.
• High proficiency in Mandarin, Cantonese and English language a must.
• Proficiency in Social Media Content Creation, including writing, visual coordination, and basic content planning.
• Solid foundation in Marketing principles, with the ability to align social initiatives with broader brand and campaign objectives.
• Excellent Communication skills, both written and verbal, and the ability to collaborate effectively with internal and external stakeholders.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, or similar) to track performance and optimize content.
• Ability to work in a hybrid environment, manage time effectively, and handle multiple projects and deadlines.
• Relevant diploma or degree in Marketing, Communications, Advertising, or a related field is preferred.
• Prior experience in an agency environment and familiarity with Malaysian market trends are advantageous.
• Proficient in popular social media platforms eg: META, Tiktok, Rednote, LinkedIn...etc.