Social media marketing executive

Job Scope and Objective

1.Content Creation and Strategy

Plan, write, edit, and update content for all CLEF social media platforms i.e. Instagram, TikTok, RED XHS, Lemon8, Facebook, and LinkedIn.

Ensure all content are aligned with CLEFs brand image/voice.

Develop and execute comprehensive monthly social media strategies (campaigns) aligned with company goals.

Produce video, image, audio, and other visual materials for all social media platforms, using tools such as Canva and CapCut.

Store produced content in an organised manner in CLEFs cloud storage.

Ensure maximum visibility and engagement for all content published.

Ensure the timely delivery of all deliverables within the deadline.

2. Collaboration

Contact and communicate with artists, production teams, creators, etc. for outsourced

content creation projects.

Supervise and provide help at photoshoots, videoshoots, etc. to ensure the deliverables are

made according to plan.

Collaborate with in-house and outsourced video editors, designers, writers, content creators,

artists, etc. to develop social media content.

Create detailed content briefs for outsourced artists, production teams, creators, etc.

Cooperate and be aligned with other teams to implement social media strategies that align

with the companys monthly goals.

Collaborate with influencers and brand ambassadors to expand reach and influence.

Ensure the timely delivery of all deliverables within the deadline.

3. Trend Monitoring

Stay ahead of social media trends and challenges, then integrate them into content strategies

to maintain relevance and virality.

Monitor social media channels for industry trends, competitor activities, and relevant

conversations.

Track, analyse, and report on social media performance using tools like Google Analytics

and social media insights. This is done weekly.

4. Social Media Management

Organize and update content calendars for relevant social media platforms.

Schedule posts, publish posts, repost mentions and reply to comments on all social media

platforms.

Update Linktree links according to monthly promotions.

Create UTM links for all social media call-to-actions (CTAs).

Run the admin side of all social media accounts, e.g. change bios or profile pictures

whenever needed, manage page access, etc.