Job Overview
We're looking for a creative and data-driven Social Media Specialist Consultant to manage and grow the official MLBB Malaysia social media channels. You'll be responsible for planning content, executing campaigns, optimizing platform performance and delivering engaging content that resonates with Malaysian players.
Key Responsibilities:
Social Media Management
- Manage MLBB Malaysia's official social media platforms (TikTok, Facebook, Instagram & YouTube).
- Plan, schedule, and publish content according to the content calendar.
- Coordinate with designers, video editors, and internal stakeholders to ensure timely content delivery.
- Support campaign launches and livestream promotions.
Content Strategy & Growth
- Develop localized content ideas aligned with gaming trends and Malaysian culture.
- Monitor platform algorithms and recommend content optimization strategies.
- Drive follower growth, reach, engagement and community interaction.
- Stay updated on social media trends, viral formats and competitor activities.
Performance & Reporting
- Track and analyze content performance across platforms.
- Prepare weekly and monthly performance reports with actionable insights.
- Monitor KPIs and recommend improvements based on data.
Collaboration
- Work closely with the Community Operations team, Marketing and Creative teams to ensure campaign alignment.
- Coordinate with agencies and external partners when required.
Requirements
- 1–3 years of experience in social media, digital marketing, or content marketing.
- Passion for gaming, esports, or entertainment.
- Strong understanding of TikTok, Instagram, Facebook, and YouTube best practices.
- Familiar with social media analytics and reporting.
- Excellent written communication skills in English and Bahasa Malaysia.
- Experience with Canva, CapCut, Adobe Creative Suite, or similar tools is a plus.
- Experience using AI tools (e.g. ChatGPT, Claude, Gemini) to improve content ideation, copywriting, or workflow efficiency is an advantage.
Nice-to-Have
- Experience managing gaming or entertainment brands.
- Basic photo/video editing skills.
- Understanding of influencer marketing and creator collaborations.
