Job Summary
- As a self-sufficient strategist who can independently own and drive strategy development for mid-sized accounts and core brand campaigns, you will own and drive the strategy development for a range of small to medium-sized projects.
- Collaborate with your Strategic Planning team to co-develop comprehensive, integrated brand and communications strategies for existing clients and new business pitches.
- Consistently update your knowledge of touchpoints and media trends, with a strong pulse on consumer behaviour and culture to contribute meaningfully to strategy and creative discussions.
Roles and Responsibilities
- Independently develop and present strategy decks that provide clear, insight-lead solutions to client briefs and business challenges.
- Collect data and analyse it through relevant quantitative and/or qualitative methods and tools (e.g. brand, positioning, competitors, consumers and more.)
- Plan, organise, and lead research such as online surveys and focus groups to translate findings into clear strategic recommendations.
- Actively collaborate with creative and client servicing teams throughout campaigns and new business pitches
- Lead or co-lead briefing sessions, asking the right questions and provide meaningful insight to sharpen the strategic direction from the outset.
- Collaborate with Strategic Planning Directors in developing strategic solutions that address client business challenges and campaign ideation for current clients and new business pitches.
- Develop strategies for small to mid-size campaigns spanning ATL, digital, social media and content strategy, BTL, and activation programmes, with a clear rationale for channel and approach.
- Monitor campaign performance and translate results into strategic learnings that inform future briefs.
Skills and requirements
- 2+ years of experience in strategic planning within advertising, branding or integrated marketing communications.
- Demonstrated experience developing strategy for campaigns across ATL, BTL, and/or digital touchpoints
- Ability to think beyond conventional solutions and bring a distinct, insightful strategic point of view.
- Able to gather data methodically, analyse information strategically to identify opportunities and challenges.
- Asks the right questions, driven by genuine curiosity about business, people, culture and trends.
- Ability to develop strategic flow/thinking and translate it into clear, compelling presentation decks (PowerPoint or Google Slides).
- Confident in presenting ideas, communicating strategic rationale and articulating thoughts clearly to internal teams and clients.
- Comfortable stepping out of comfort zones and actively contributing in discussions, presentations and collaborative environments.
- Strong collaboration skills with cross-functional teams including creative, strategy, client servicing and management teams.
- Familiar with AI platforms such as Claude, Gemini and Perplexity as tools to support and enhance strategic work is an advantage.
- Previous experience using data and research tools such as GWI, YouGov, Nielsen or similar platforms is a plus!
- Possess strong communications skills.
If you're passionate about strategy, insights, and developing ideas that create meaningful impact, we'd love to hear from you. Apply with your resume, and let's build powerful campaigns and strategies together!
