Technical Marketing Specialist / Regional Marketing Executive
Location: Shah Alam - Iberchem
Location Address:
6, Jalan Anggerik Mokara 31/54, Kota Kemuning, Section 31
Shah Alam, Selangor, 40460
Malaysia
About Us
Scentium (Malaysia) Sdn Bhd (formerly known as Flavor Inn Corporation Sdn Bhd) is a food and beverage flavouring manufacturing company based in Kota Kemuning, Shah Alam, Malaysia. Scentium is a flavour division of the Iberchem Group in Spain. We develop flavours with superior sensory attributes, fitting to current market needs and complying with the strictest safety and quality standards.
Our ideal person
We are seeking a dynamic and results-driven Marketing Executive to develop and execute marketing strategies that support the sales and business development of flavors and ingredients across Malaysia and selected overseas markets (excluding Indonesia). This role complements the sales and technical teams by bringing in market insights, brand positioning, and promotional initiatives tailored to local and regional needs.
Key Responsibilities
Market Strategy & Planning
- Develop and implement strategic marketing plans for Malaysia and overseas markets (excluding Indonesia).
- Conduct market research, customer surveys, and competitor analysis to identify trends, opportunities, and customer needs.
- Collaborate with sales and technical teams to align marketing efforts with business goals.
- Support the sales manager in delivering agreed marketing activities.
Brand & Product Positioning
- Create and maintain consistent brand messaging across all channels.
- Develop marketing materials, presentations, and creative content (visuals, videos) tailored to B2B clients.
- Support product launches and promotional campaigns with compelling selling propositions.
Sales & Trade Support
- Create awareness and develop the company's brands through advertising, direct marketing, and campaigns.
- Source advertising opportunities and manage placements in online banners and social media.
- Prepare detailed trade plans including budgets, schedules, and resource allocation.
- Communicate with target audiences and build strong customer relationships.
Customer Engagement & Events
- Organize and attend customer events, exhibitions, trade shows, and product demonstrations.
- Work closely with key accounts to understand their marketing needs and provide tailored solutions.
Reporting & Analysis
- Monitor and analyze sales data, market trends, and competitor activities to inform marketing strategies.
- Track marketing performance and ROI; prepare weekly/monthly reports for management.
- Evaluate and review marketing campaigns to ensure effectiveness and optimal media usage.
Cross-Functional Collaboration
- Liaise with flavorists, application teams, and sales to develop impactful marketing tools.
- Coordinate with regional and global teams to ensure strategic alignment while maintaining local relevance.
- Develop relationships with key internal and external stakeholders
Requirements
- 35 years of experience in B2B marketing, preferably in the flavours, ingredients, or FMCG sector.
- Strong understanding of local and regional market dynamics.
- Proven experience in supporting sales teams with marketing tools and strategies.
- Excellent communication, presentation, and content creation skills.
- Self-driven, proactive, and eager to grow in a multinational environment.
- Willingness to travel occasionally for market visits and events.
Application Information
- Applicants please email your resume to: [Confidential Information]
Why Scentium
At Scentium, flavour is our passion and our people are the key ingredient. We create taste experiences that inspire and connect, and behind every flavor is a team driven by creativity, innovation, and excellence. Since our beginning, we've been committed to delivering high-quality solutions that delight consumers worldwide. Guided by our values of Innovation, Collaboration, and Responsibility, we bring together diverse talents to craft flavors that make a difference. At Scentium, you'll be part of a dynamic, inclusive environment where your ideas help shape the future of taste.
