Who We Are
The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivalled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.
With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.
Let's Talk About the Role
Office Location: Kuantan, East Coast
Department: Commercial – General Trade
What You'll Do
As a Territory Sales Manager, you are responsible for achieving sales, distribution, and merchandising goals in specified geographic areas (General Trade). You will lead a team of Sales Team Leads and collaborate closely with distributors to ensure successful outcomes.
Market Visits
- Regularly visit and develop a selected set of top outlets.
Meeting Volume Targets
- Take charge of the area's Profit and Loss (P&L) and ensure monthly goals are met.
- Collaborate with the Regional Sales Director (RSD) and the Sales Team, supplying updated market information for decision-making.
- Cascade company strategies to the Sales Team through Sales Executives (Team Leaders) and ensure proper implementation.
- Clearly understand and communicate the company's strategy, ensuring team execution.
- Ensure the Sales Team has the knowledge, motivation, equipment, and resources for implementation, negotiating with the General Sales Manager if necessary.
RED Action to Optimize RED Score
- Cultivate a RED action culture in daily engagement with outlets.
- Ensure proper activation according to RED standards.
People Management
- Analyze sales team and area performance, identifying opportunities and developing capture plans.
- Attend morning meetings.
- Identify the lowest and highest results and their reasons.
- Execute the morning meeting following the planned script.
- Approve the volume for the team.
- Check the agenda and plan activities for the day.
- Ensure all planned activities for the day are executed.
- Monitor the Monthly Incentive Target and the Trend.
Reporting
- Submit standard reports as per specified frequency.
- Collect market information regularly for continuous improvement.
Stakeholder Management
- Build strong business relationships with customers, adding value to their business.
- Develop a good understanding of customer business and financials.
- Ensure all internal and external correspondence aligns with company requirements.
- Maintain a safe and healthy working environment, following standards and procedures and complying with legal regulations.
- Update job knowledge through educational opportunities, professional publications, and networks.
- Contribute to the team effort by accomplishing related results as needed.
What You Bring
- At least 4 years of working experience as an Area Sales Manager, District Sales Manager or equivalent. Preferably with experience in FMCG companies at the similar job level.
- Experience in leading and managing distributors would be an added advantage.
- Good communication skills in English & Bahasa Malaysia.
- A team player and ability to work well with people.
- Ability to lead, build discipline and coach team members; Sales Team Leads, Sales Representatives, Sales Merchandisers.
- Self-motivated, focus on results and goal – oriented person.
- Merchandising knowledge is an added advantage.
- Own transportation.
