Region: Malaysia & Singapore
Brands: Multi-Brand (COROS, BMAI & Future Brands)
Responsibilities:
1. TikTok Channel Management
- Own the overall TikTok Shop business across Malaysia and Singapore, including GMV, traffic growth, conversion, and profitability.
- Develop and execute monthly and quarterly growth strategies to achieve business targets.
2. Livestream Operations
- Develop and execute TikTok Live strategies, including livestream planning, product assortment, sales scripts, promotional mechanics, and performance optimization.
- Manage, coach, and evaluate livestream hosts to continuously improve content quality, conversion rates, and sales performance.
3. Affiliate & Platform Partnership
- Recruit, develop, and manage affiliates, creators, MCNs, and TSP partners to build a high-performing affiliate ecosystem.
- Build and maintain strong relationships with TikTok account managers and platform partners to maximize platform resources, campaign opportunities, and business growth.
4. Content & Performance Marketing
- Develop TikTok content strategies and oversee the production of high-performing short-form videos to drive organic growth and sales conversion.
- Plan, execute, and optimize TikTok Shop Ads (GMV Max, Video Shopping Ads, LIVE Ads, etc.) to improve ROAS, customer acquisition, and overall business performance.
5. Campaign & Product Planning
- Lead product launches, platform campaigns (9.9, 11.11, 12.12, etc.), and seasonal promotions to maximize sales performance.
- Collaborate with product and supply chain teams to ensure effective product assortment, pricing, and inventory planning.
6. Shop Operations & Performance Analysis
- Oversee daily TikTok Shop operations and ensure operational excellence across all brands.
- Monitor key business metrics, including GMV, ROAS, conversion rate, AOV, livestream, affiliate, and content performance, and implement data-driven improvements.
7. Market & Competitor Analysis
- Monitor TikTok trends, competitor activities, and market developments to identify growth opportunities and implement best practices.
8. Team Leadership
- Lead and develop the TikTok team, including livestream operations, affiliate management, content, advertising, and channel operations.
- Establish SOPs, KPIs, and performance standards to drive execution excellence and business growth.
Requirements:-
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- Minimum 3–5 years of experience in TikTok E-commerce, with a proven track record of growing TikTok Shop businesses.
- Strong understanding of the entire TikTok ecosystem, including TikTok Shop, Livestream, Affiliate, Short-form Content, Performance Marketing, and Shop Operations.
- Hands-on experience managing TikTok Shop Ads, including GMV Max, Video Shopping Ads (VSA), LIVE Ads, and campaign optimization.
- Strong analytical skills with the ability to interpret business metrics such as GMV, ROAS, CPA, CAC, conversion rate, and AOV to drive business decisions.
- Proven leadership, project management, and cross-functional collaboration skills in a fast-paced environment.
- Experience in sports, footwear, fashion, FMCG, beauty, or consumer electronics is an advantage.
- Fluent in English; Mandarin is an added advantage.
