TikTok Ads Optimizer

Job Responsibilites

• Monitor campaigns hourly and take immediate action to stop loss or scale winners
• Evaluate materials proactively: decide whether current creatives can meet performance goal
• Collaborate with the video and livestream teams to push for new or improved creatives when material ROI starts to decay
• Work closely with cross-functional teams to align on strategy, but own ad delivery and cost-effectiveness results
• Flag unrealistic client instructions (e.g., removing ROAS cap) and ensure every decision supports healthy ROAS

Job Requirements

• Diploma or higher in Communication, Film or Video Production, Digital Media or other related field
• At least 1 year of experience running TikTok Ads (Business Center)
• Strong understanding of ROAS vs profit vs margin vs platform deductions
• Proactive mindset with strong sense of ownership and risk awareness
• Excellent data interpretation skills: know when to stop, scale, or switch
• Ability to work independently and under pressure
• Fluent in English (Chinese is a plus)