Job Description
Responsibilities
About the team
The LIVE Operations team can't get enough of all things live-streaming. From monetisation strategies and LIVE Gifting to the latest content campaigns and product features designed to help creators grow and thrive on platform, the LIVE Operations team are dedicated to creating and maintaining a fun, safe space for all LIVE users.
As a Campaign Manager, you will be responsible for establishing the campaign strategy and operational methodology to meet business goals.
Responsibilities include but not limited to,
- Create, plan, execute and evaluate goal-driven Live campaigns, focusing on both creators and users
- Understand the hot topic(s) in the local market, work with regional teams to come up with new ideas to engage audiences and Live creators through campaigns and products
- Identify issues and opportunities through in-depth data analysis and present relevant findings to facilitate business decisions and campaign design
- Work cross-functionally with revenue, product and creative teams for campaign and product rollouts
- Help create and monitor revenue growth strategies
- Design metrics and conduct data analysis to measure the effectiveness of initiatives
Qualifications
Minimum Qualifications
1. Bachelor's degree or above;
2. At 3 least years of experience in content, campaign, marketing or partnerships roles in tech, e-commerce or media industry;
3. Strong data sense, extensive experience in data analytics.
Preferred Qualifications
1. Experience in managing Revenue events, from coming up with strategy to execution to evaluation ;
2. Strong communications and interpersonal skills, able to work well with cross-functional partner(s) in an international and diverse environment ;
3. Proactive attitude, willing to go above and beyond, highly adaptable to changes.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
