Lead and manage the overall operations and performance of the TikTok Shop, including business strategy planning, GMV growth, profit margins, ROI, and store performance metrics.
Oversee the full product lifecycle including market research, product selection, pricing strategy, listing optimization, inventory planning, and product performance management to drive sales growth.
Plan and execute marketing and traffic growth strategies through TikTok Shop campaigns, short videos, live streaming, TikTok Ads, and influencer collaborations to maximize exposure and conversion rates.
Build, lead, and manage the operations team by setting KPIs, optimizing workflows, and ensuring efficient day-to-day operations.
Coordinate closely with cross-functional teams including supply chain, warehouse, logistics, finance, customer service, and creative teams to ensure smooth execution and operational efficiency.
Monitor store performance and analyze key business metrics including traffic sources, conversion funnels, average order value, refund rates, and ad ROI to continuously optimize operational and marketing strategies.
Stay updated on market trends, platform policies, and competitor activities to identify growth opportunities and improve overall business performance.
Qualification Requirements
Diploma or Degree in Marketing, E-Commerce, Business, or related fields.
Minimum 2 years of hands-on experience managing TikTok Shop operations with proven experience in building and growing e-commerce stores.
Strong understanding of TikTok Shop backend operations, TikTok Ads, live commerce, influencer marketing, and e-commerce growth strategies.
Familiar with local e-commerce trends, consumer behavior, and marketplace best practices. Experience in categories such as Beauty, Fashion, or Home Appliances is an added advantage.
Strong analytical and problem-solving skills with the ability to interpret data and optimize business performance.
Excellent leadership, communication, and team management skills with the ability to work effectively in a fast-paced environment.
