Trade Marketing Executive

Position: Trade Marketing Executive

Location: Jalan Ampang

Reporting To: Marketing Manager

Role Overview

The Trade Marketing Executive is responsible for planning, coordinating, and executing trade marketing initiatives that enhance brand visibility, drive sell-out performance, and strengthen retailer engagement. This role provides critical executional support to the Brand and Marketing teams, allowing them to focus on long-term brand building, business growth, and strategic planning.

The ideal candidate is highly organized, detail-oriented, proactive, and capable of managing multiple projects while collaborating effectively with internal teams and external partners.

Key Responsibilities

Trade Activations & In-Store Execution

• Plan, coordinate, and execute trade activations, roadshows, in-store events, and promotional campaigns across retail channels.
• Ensure all activations are delivered on time, within budget, and in accordance with brand guidelines.
• Coordinate with sales teams and retail partners to maximize campaign effectiveness and shopper engagement.

POSM Management

• Manage the end-to-end development, production, inventory, and deployment of Point-of-Sale Materials (POSM), including displays, testers, signage, and promotional materials.
• Ensure timely distribution and installation of POSM to support product launches and promotional activities.
• Monitor POSM utilization and recommend improvements for effectiveness and cost efficiency.

Retailer Marketing Coordination

• Coordinate retailer marketing campaigns, promotional listings, digital postings, and merchandising opportunities.
• Work closely with retail partners to ensure marketing commitments are executed accurately and on schedule.
• Maintain strong relationships with key retailer contacts to facilitate smooth campaign implementation.

Sales & Promotional Support

• Partner with the sales team to plan and execute sell-out initiatives, promotional activities, and seasonal campaigns.
• Support the implementation of channel-specific marketing programs that drive consumer purchase and retail performance.
• Assist in preparing promotional mechanics, campaign materials, and execution plans.

Market & Competitor Monitoring

• Monitor competitor activities, pricing, promotions, product launches, and in-store visibility.
• Conduct regular market visits and provide timely insights and recommendations to support commercial decision-making.
• Track retail execution standards and identify opportunities to improve brand presence.

Brand Campaign & Product Launch Support

• Support the execution of integrated brand campaigns and new product launches within trade channels.
• Coordinate launch materials, retailer communications, promotional timelines, and activation readiness.
• Ensure consistent brand presentation across all customer touchpoints.

Performance Tracking & Reporting

• Monitor activation performance using predefined KPIs and prepare post-campaign evaluation reports.
• Analyse campaign results, gather feedback from sales teams and retailers, and recommend improvements for future initiatives.
• Maintain accurate records of marketing expenditures, campaign outcomes, and promotional assets.

Vendor & Agency Management

• Liaise with external vendors, event organizers, promoters, production houses, and creative agencies to ensure high-quality and timely deliverables.
• Manage quotations, timelines, and execution standards while maintaining cost efficiency.
• Coordinate promoter briefing, scheduling, and performance monitoring during activations.

Qualifications & Experience

• Bachelor's degree in marketing, Business Administration, Communications, or a related field.
• 2–5 years of experience in trade marketing, marketing execution, sales support, or brand activation, preferably within FMCG, beauty, personal care, or consumer products.
• Experience coordinating retail promotions, POSM production, and event execution is an advantage.
• Familiarity with retailer marketing practices and in-store merchandising principles.

Key Competencies

• Strong project management and organizational skills.
• Excellent attention to detail and ability to manage multiple priorities.
• Effective communication and interpersonal skills for collaborating with internal teams, retailers, and external partners.
• Proactive, hands-on, and solution-oriented mindset with a willingness to take ownership.
• Ability to thrive in a fast-paced and evolving business environment.
• Analytical skills to interpret campaign performance and generate actionable insights.
• Proficiency in Microsoft Office applications; experience with marketing systems or ERP platforms is an advantage.

Key Performance Indicators (KPIs)

• Timely and successful execution of trade activations and promotions.
• POSM deployment accuracy and availability across retail channels.
• Effective support for product launches and retailer marketing initiatives.
• Improvement in in-store visibility and execution standards.
• Achievement of campaign objectives within approved budgets.
• Quality and timeliness of post-campaign reporting and analysis.
• Positive collaboration with sales teams, retailers, vendors, and internal stakeholders.