Position Summary
Joining Nestl means you are joining the largest Food and Beverage Company in the world.At our very core, we are a human environment passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it.With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Trade Marketing Executive to develop the Category agenda for all trade channels to support long term Category growth and profitably increase market share based on shopper and customer requirements.
A day in the life of a Trade Marketing Executive
- Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
- Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
- Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
- Responsible to execute omni channel strategy & priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
- Accountable and Responsible for developing briefs together with the Marketing team and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions for field sales to implement.
- Responsible for alignment and consolidation of TTS spend plan vs actuals of the Category
- Accountable for managing gaps between objectives vs actuals in driving SRM implementation that fulfills retailer, shopper and consumer expectations with the sales team.
- Responsible for preparing and implementing new product trade launch by providing listing materials/planograms/ distribution/ visibility touchpoints to the sales team.
- Responsible to assist on customized promotional activities based on shopper understanding and current market knowledge with the sales team.
- Identify and recommend promotional opportunities for Nestl categories and Brands
- Responsible for ensuring adherence to all company principles and policies.
What will make you successful
- Bachelor's Degree Graduate with at least 5years experience in Trade Marketing and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.
- Good record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process.
- Strong analytical skills and knowledge of working with Nielsen and Kantar Data.
