Trade Marketing Executive

Job Title: Trade Marketing Executive

Department: Trade Marketing / Customer Marketing

Location: Kuala Lumpur

About ParagonCorp Malaysia

ParagonCorp is a well-established and rapidly expanding consumer goods leader with over 35 years of experience across Southeast Asia. With a strong portfolio of iconic beauty and personal care brands, including Wardah, Kahf, Emina, MakeOver, and more, we are growing fast in Malaysia and continue to drive innovation and excellence in the FMCG sector. We are proud to have a talented and diverse team of over 14,000 employees globally, working across various markets to bring high-quality, impactful products to consumers. Join us at ParagonCorp Malaysia as we continue to grow and make an impact in the FMCG industry.

Role Overview

As a Trade Marketing Specialist, you will lead the planning and execution of omnichannel trade marketing strategies that strengthen brand visibility, optimize the shopper journey, and drive conversion at the point of sale. This role requires both analytical rigor and creative thinking to design compelling in-store and online experiences across multiple categories and channels.

Key Responsibilities

1. Strategic Route-to-Market Development

• Lead the development of go-to-market strategies for new product launches across online and offline channels, ensuring alignment with brand and sales objectives.

2. Category Growth and Optimization

• Analyze category performance and market trends to design effective category growth plans that maximize shelf presence and shopper relevance.

3. In-Store and Online Activation Planning

• Design and manage end-to-end shopper marketing campaigns, including in-store merchandising, promotional strategies, POSM, and digital integration.

4. Seamless Omnichannel Integration

• Collaborate with digital and retail teams to create a consistent shopper experience across e-commerce platforms and brick-and-mortar environments.

5. Consumer & Market Insight Utilization

• Translate shopper and retail insights into data-driven strategies that drive trial, repeat purchase, and brand preference.

6. Cross-Functional Leadership

• Partner with Sales, Brand, Digital, and Supply Chain teams to ensure cohesive and timely campaign execution, ROI analysis, and post-activity reviews.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 35 years of experience in shopper marketing, trade marketing, customer marketing, or brand activation, preferably in FMCG or beauty/wellness sectors.
• Strong commercial acumen and strategic thinking, with the ability to convert insights into actionable marketing initiatives.
• Experience managing end-to-end marketing activations across multiple retail environments.
• Advanced project management and stakeholder engagement skills.
• Proficient in market research, sales data analysis, and budgeting.
• A passion for shopper behavior, brand experience, and retail excellence.