Executive / Senior Executive – Trade Marketing (Confectionery Division)
Backed by the strength of Pet World Group, our Chocolate & Confectionery subsidiary is expanding rapidly across local and international markets.
We are looking for a proactive and results-driven Senior Executive – Trade Marketing to support the Senior Marketing Manager in executing trade marketing initiatives, strengthening brand presence, and driving channel growth.
Key Responsibilities
- Assist in planning and executing trade marketing activities to increase brand visibility and achieve sales objectives.
- Coordinate trade promotions, product launches, in-store activations, merchandising, sampling, and below-the-line (BTL) campaigns.
- Build and maintain good working relationships with distributors, wholesalers, retailers, modern trade outlets, convenience stores, and key customers.
- Work closely with the Sales team to ensure effective execution of trade campaigns and promotional activities.
- Conduct regular market visits to monitor product availability, merchandising standards, pricing, competitor activities, and market trends.
- Support the expansion of distribution channels by identifying potential business opportunities and assisting with new account development.
- Assist in organizing and participating in local and international exhibitions, trade fairs, roadshows, and industry events.
- Coordinate the development, production, and distribution of marketing materials, POSM, catalogues, promotional items, and display materials.
- Monitor trade marketing campaign performance and prepare reports with recommendations for continuous improvement.
- Assist in managing trade marketing budgets and ensure marketing activities are executed within approved budgets.
- Collaborate with Marketing, Sales, Product Development, and Export teams to support product launches and business growth.
- Support export market activities by coordinating promotional programs and distributor engagement where required.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Food Science, or a related field.
- 3–5 years of experience in Trade Marketing, Marketing, Sales & Marketing, or Business Development within the Food Manufacturing or FMCG industry.
- Experience in chocolates, confectionery, snacks, beverages, or related consumer products is an added advantage.
- Good understanding of trade marketing, merchandising, retail execution, and promotional activities.
- Experience working with distributors, wholesalers, retailers, or modern trade accounts.
- Strong communication, interpersonal, coordination, and presentation skills.
- Good analytical and organizational skills with attention to detail.
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
- Willing to travel for market visits, trade events, and customer meetings when required.
