Trade Marketing Intern

Who We Are

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Do you thirst for growth, learning and more

Are you passionate about sports, entertainment, gaming, music, or other consumer trends Do you enjoy spotting cultural moments and thinking about how brands can become part of them

We are looking for a curious, creative, and commercially minded intern to join our Trade Marketing team. This role offers the opportunity to learn how a leading FMCG company translates consumer insights and passion points into programs that drive shopper engagement, customer growth, and business results. You will work closely with cross-functional teams to identify emerging opportunities, uncover consumer insights, and support the development of activation ideas across multiple channels and touchpoints.

Location: Menara Lien Hoe, Petaling Jaya

Department: W@POS

Internship intake: July / August 2026

Reports to: Trade Activation Manager

What You'll Do

• Research consumer behaviors, trends, communities, and passion points across sports, entertainment, gaming, music, and culture.
• Identify opportunities for brands to connect with consumers through meaningful occasions and experiences.
• Explore activation opportunities across retail, food service, digital platforms, and community touchpoints.
• Monitor local and global marketing trends, campaigns, and best practices.
• Support the development of shopper and customer activation programs that drive conversion, basket size, and sales.
• Assist in preparing presentations, business cases, and recommendations for internal stakeholders.
• Support the planning, execution, and evaluation of marketing and trade activation initiatives.
• Analyze campaign results and drive insights to improve future programs.

What You Will Learn

• How Trade Marketing bridges brand strategy and sales execution.
• How consumer insights are translated into commercial opportunities.
• How activation programs are developed, sold into customers, and executed in-market.
• How leading FMCG companies drive shopper engagement and category growth.
• How to evaluate the commercial impact of marketing initiatives.

What We're Looking

• Undergraduate pursuing Business, Marketing, Communications, Economics, or a related field.
• Strong interest in marketing, sales, retail, consumer behavior, or FMCG.
• Curious, creative, and passionate about consumer trends and culture.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Comfortable working independently and bringing forward new ideas.
• Proficient in PowerPoint and Excel.

Bonus Points If You

• Are an avid follower of sports, particularly football.
• Participate in fan communities, gaming communities, or other passion-based groups.
• Follow trends across sports, entertainment, gaming, music, and social media.
• Have experience organizing events, campaigns, or community activities.
• Are interested in pursuing a career in Trade Marketing, Sales, or Brand Marketing.