Trade Marketing Manager

At Haleon, we're on a mission to deliver better everyday health with humanity. Our trusted brands reach millions of consumers worldwide, and we are passionate about building high-performing teams that drive innovation, commercial excellence, and meaningful impact.

As we continue to strengthen our capabilities, we are keen to connect with experienced professionals in Trade Marketing who are excited about shaping the future of consumer healthcare in Malaysia.

At Haleon, we continuously engage with exceptional talent as part of our commitment to building strong teams for the future. This posting is part of our ongoing effort to connect with experienced professionals and build a strong network of talent for potential opportunities within our Trade Marketing team in Malaysia.

By expressing your interest, you will have the opportunity to connect with our Talent Acquisition team and be among the first considered as new opportunities arise. If you are passionate about driving commercial excellence and creating impactful shopper experiences, we would love to hear from you.

Key Responsibilities

Trade Strategy & Growth

• Lead the development of Trade Marketing strategies aligned with business objectives and long-term commercial growth.
• Build strong channel strategies and contribute to the long-term vision of trade marketing capabilities.

Commercial Planning

• Develop and execute the trade marketing calendar, including campaigns, channel initiatives and customer partnership programs.
• Ensure strong alignment between brand strategy and in-market commercial execution.

Shopper & Channel Activation

Drive impactful commercial initiatives across:

• Category management
• Shopper engagement programs
• Omnichannel activations
• Point-of-sale materials
• In-store promoters and retail programs
• Roadshows and promotional activities

Investment & Performance Management

• Manage trade investments effectively to deliver business objectives.
• Monitor performance of commercial initiatives and optimize return on investment.

Cross-Functional Collaboration

• Partner closely with internal teams including Marketing, Sales, Supply Chain, Finance, Regulatory, Medical and Legal.
• Work with external partners and customers to ensure seamless campaign execution.

Governance & Compliance

• Ensure commercial activities comply with internal processes and regulatory requirements.

What We're Looking For

• Bachelor's degree in marketing, Business Administration or related discipline
• 1012 years of experience in FMCG / Consumer Goods with strong trade marketing exposure
• Solid understanding of trade marketing fundamentals and channel dynamics
• Strong stakeholder management and communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Analytical mindset with strong commercial acumen
• Experience in sales or customer-facing roles would be an added advantage

Why Join Haleon

At Haleon, you'll have the opportunity to:

Work with globally trusted consumer healthcare brands

Be part of a purpose-driven organization improving everyday health

Collaborate with talented teams across functions and markets

Contribute to meaningful innovation and commercial growth

If you are excited about shaping the future of Trade Marketing and exploring opportunities with Haleon, we encourage you to express your interest and connect with our team.