Video Content Creator

1. Scriptwriting & Storyboarding

➢ Write and develop compelling scripts and storyboards that effectively communicate

the value of higher education and branded content, tailored to inspire and engage

target audiences.

➢ Provide clear guidance on video editing styles to ensure the final product aligns with

creative vision and client goals.

➢ Tailor video concepts to resonate with target audiences, including students, parents,

and educators.

2. Content Creation

➢ Produce a range of video content, including promotional videos, student testimonials,

informational pieces, and branded content, all aligned with the client's objectives.

➢ Conduct background research to gather insights into the client's industry and

academic offerings.

➢ Prepare and present marketing proposals that include strategic content plans, goals,

and deliverables for video production.

➢ Maintain a general understanding of the in-house CRM system to assist with

uploading and managing video assets and related content.

➢ Ensure that all content is optimised for various social media platforms to maximise

engagement and reach.

3. Collaboration & Communication

➢ Work closely with internal teams, including marketing, design, and sales, to ensure

alignment between video content and overall marketing strategies.

➢ Coordinate with university clients to set shoot timelines, plan content, and ensure that

all necessary resources are in place for a successful video production.

➢ Communicate effectively with clients to gather feedback and make necessary

revisions to ensure the final product meets expectations.

➢ Serve as a trusted advisor to clients, offering insights and recommendations on

content marketing strategies.

4. Professional Development & Innovation

➢ Continuously seek feedback to improve content quality and effectiveness of video

content.

➢ Stay updated on industry trends and social media platforms to inform and refine video

strategies.

➢ Actively pursue opportunities for skill enhancement and professional growth in video

creation, editing, and content marketing.

➢ Manage multiple video projects from concept to completion, ensuring deadlines are

met and quality standards are maintained.