Company Description
SKINTIFIC is committed to providing precise skincare formulations designed to promote healthy, resilient skin through innovation and advanced technology. Our mission is to make high-performance skincare accessible, incorporating pure active ingredients and TTE Technology (Trilogy Triangle Effect) for fast and effective results that prioritize long-term skin health. With extensive research and development, our solutions are gentle yet effective, catering to all skin types, including sensitive skin. Join us as we merge scientific innovation with a passion for a healthier, stronger skin barrier.
Job Description
- Create Engaging Ad Copy:Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
- Optimize Content for Performance:Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR).
- Content Strategy Development:Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.
- Research and Trend Analysis:Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
- Collaboration:Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
- Compliance and Guidelines:Ensure all content meets brand guidelines, compliance standards, and platform-specific policies.
- Perform other tasks as assigned, including participation in special projects and initiatives.
Job Requirements
- Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).
- 2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.
- Proven ability to write clear, persuasive, and creative ad copy.
- Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).
- Experience with content management and ads performance tracking tools will be an added advantage.
- Ability to analyze data and translate insights into actionable content strategies.
- Excellent communication skills, both written and verbal.
