Key Responsibilities
The Product Manager APAC is responsible for the day-to-day operations and future development of the Asia Pacific country websites, operating as part of Liberty International Insurance's global website operating model. The Product Manager owns the regional strategy, roadmap and measured outcomes for the company's APAC websites, while aligning to global strategy, standards and ways of working.
Role responsibilities include:
- Drive alignment across stakeholders on priorities and outcomes needed from our Website – Key contacts include Marketing, Distribution, Legal, Customer experience and senior leaders across the business
- Act as the regional link to the global website team and external agency, representing APAC requirements in planning and delivery, from briefing and testing through to go‑live.
- Lead regional delivery for global website initiatives, including local market onboarding or migrations to ensure smooth and aligned delivery.
- Work with IT, product and legal teams on architecture, performance, accessibility, CMS, integrations (analytics, CRM, payments, personalisation), releases, and incidents.
- Be the CMS super user, responsible for page builds, content updates and ongoing maintenance, ensuring accuracy, relevance, consistency, brand alignment. Providing training and ensuring all global initiatives and new functionality are rolled out locally.
- Support and manage website issues, working to resolve technical defects and bugs across APAC websites.
- Support local release activities, providing UAT testing and sign off.
- Attend global stand-ups and project development sessions led by the global digital team as required.
- Maintenance & governance: ensure content governance, brand consistency and local regulatory compliance (privacy).
- Measure and report on APAC website performance, sharing insights and identifying opportunities to improve traffic, engagement and results.
Skills and Experience
- Experience of managing websites, ideally within insurance or a financial services industry.
- Practical experience working with the Drupal content management system, or similar CMS platforms, and with project and design collaboration tools such as Atlassian Jira, Confluence, Figma, or equivalent technologies
- Knowledge of SEO and website performance tools across the Google measurement stack, including Google Analytics 4 (GA4), Google Tag Manager and Google Search Console.
- Previous experience supporting PPC campaigns is desirable.
- Business level literacy in traditional Chinese highly regarded (to support Hong Kong local language site)
- Experience working with external website agencies and development teams.
- Ability to work effectively within cross‑functional teams, clarifying business requirements, proactively removing delivery blockers, and resolving issues quickly and efficiently.
- Able to balance business strategy with a strong focus on customer experience, ensuring what is delivered meets organisational goals and works well for users.
- Excellent attention to detail with a logical, structured approach to problem‑solving.
- Strong communication skills, with the initiative, enthusiasm and ability to manage multiple tasks and priorities.
